The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.
Subscribe to our RSS Feed
Learn how HubSpot can help turn your business into an inbound marketing machine.
Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.
Current Articles | RSS Feed
If you're launching a new product -- or even just putting new energy into an old product -- the holy grail of marketing is a hearty endorsement from a popular independent blogger.
But how do you do that? What can you as a marketer do to get bloggers talking about your product?
In the video below, Sarah Pinnix (@RealLifeSarah on Twitter), a popular and prolific independent blogger based in Boone, NC, explains.
Sarah is well qualified to give this advice.
When she and a handful of other bloggers began using and enjoying Nintendo's new exercise/video game platform, WiiFit, they decided to setup a blog dedicated to the product.
The blog, Wii Mommies, has been a huge hit. It caught the attention of EA Sports, which then sponsored the group of bloggers to attend the Blog World conference on behalf of the company.
In the video above, Sarah points to three keys for companies trying to engage independent bloggers:
1. Find those who are already talking about you. Engage in their conversation and learn what they love. Add fuel to their fire and get to know the fans of your products.
2. Create space where bloggers will create content for you. Invite writers to guest blog on your site or post in forums. Let them know that content creation is encouraged.
3. Reach out and give them something to write about. You can offer giveaways, contests, products for review, or sponsor a blogger!
What do you think? Do you have any other tips for companies trying to engage independent bloggers? Please share them in the comments.
Download the free webinar to learn how to create a thriving blog.
Posted by Rebecca Corliss on Wed, Sep 30, 2009 @ 07:11 AM
posted on Wednesday, September 30, 2009 at 8:17 AM by work at home opportunities
posted on Wednesday, September 30, 2009 at 9:03 AM by Lawrence Perea
posted on Wednesday, September 30, 2009 at 9:06 AM by Sharon Faust
posted on Wednesday, September 30, 2009 at 9:44 AM by semsark
posted on Wednesday, September 30, 2009 at 9:48 AM by semsark
posted on Wednesday, September 30, 2009 at 9:51 AM by koranetwork
posted on Wednesday, September 30, 2009 at 9:55 AM by Melissa Multitasking Mama
posted on Wednesday, September 30, 2009 at 10:18 AM by Real Life Sarah
posted on Wednesday, September 30, 2009 at 11:58 AM by Maria@SavingQueen
posted on Wednesday, September 30, 2009 at 12:26 PM by Matthew Trogdon
posted on Wednesday, September 30, 2009 at 10:03 PM by Fred H Schlegel
posted on Wednesday, September 30, 2009 at 10:23 PM by Real Life Sarah
posted on Wednesday, October 28, 2009 at 10:42 PM by louboutin boots