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Chart of the Week: How Twitter Tactics Work For B2B Marketers

 

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 Twitter Tactics

As Twitter's growth climbs, B2B professionals are searching for the best ways to harness the power of this popular social media tool as part of their inbound marketing program.

A recent MarketingProfs survey of 722 B2B marketers using Twitter professionally, The State of Social Media Marketing, found that B2B companies are having the greatest success monitoring their brand, inviting prospects to in-person events, and driving traffic to their websites via Twitter.  

If you use Twitter, learn from the inbound marketing success of others:

  • Monitor your brand. Twitter tools make it easy to set up search queries about your brand along with your competitors' brands. You can easily monitor what clients and prospects say about you and your competition and respond accordingly.

  • Invite prospects to in-person events. In-person events can be very successful for B2B marketing. They allow you to strengthen relationships with clients and prospects by connecting with them face-to-face and to demonstrate your expertise and position you as an authority by sharing valuable content at the event. The challenge is getting the right clients and prospects to attend. This research shows that Twitter can be an effective tool to fill the seats.

  • Drive traffic to your website. Twitter pairs nicely with your content marketing efforts. Whether you write a blog, run webinars, produce a newsletter, or create video or podcasts, Twitter can help you distribute your thought leading content and drive traffic to your site. When linking to your site, use provocative headlines to grab attention and improve clicks (the fifth most effective tactic). But beware: the least successful tactic is driving direct sales. Sales come from relationships. Twitter can and does help build and foster these relationships, but it can't do the selling for you.

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comments Comments

Posted by Jeanne Hopkins on Wed, Mar 03, 2010 @ 04:15 AM

COMMENTS

This is great news for small and medium business owners. It will open their eyes and mind when they read this article.

posted on Wednesday, March 03, 2010 at 5:14 AM by Peter Low

I want to know how exactly I can deal with twitter to expand my base and how can any simple mini tweet makes this happened. 
can you explain please. thanks

posted on Wednesday, March 03, 2010 at 6:15 AM by Mosul

To respond to Mosul's question, I would suggest that twitter is no different than any other networking event. It's just always going on. 
 
For example, I identified a company I wanted to do business with and started following them. I read what they tweeted about and retweeted the stuff that was related to my business.  
 
They started following me. We connected through DM on a couple topics. When the topics focused on the area of my business I offered some personal insights. This sparked a conversation that led to a discussion about doing business together.  
 
There is no magic bullet. 140 characters by themselves won't lead to revenue any more or less than a spoken sentence will. However, in the right context, both will allow you do develop relationships with people who have needs that you can solve and out of that can come business. 
 
My two bits, 
 
Chris 
@portma

posted on Wednesday, March 03, 2010 at 8:48 AM by Chris Clegg

Twitter is indeed part of an effective content strategy for B2B companies, and posts like this help pave the way for more brands to discover this. We develop and implement content strategies for many companies and this chart is VERY representative of our execution. 
 
Thanks!

posted on Wednesday, March 03, 2010 at 9:01 AM by Scott Bauman

This list of tactics is an extremely valuable resource. It clearly spells out practical uses of twitter for small & medium businesses. I believe we are going to see plenty of 'aha' moments, and adoption from such information.

posted on Thursday, March 04, 2010 at 4:18 AM by James Cooper

Comments have been closed for this article.