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Free eBook: How to Use LinkedIn for Business

 

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When it comes to using social media for business, many marketers put LinkedIn at the top of the list of business social networks. Create a profile, connect with colleagues, have conversations with customers, sure. But is that it? No.

LinkedIn has great tools for connecting you to customers, prospects, and industry thought leaders alike, and many marketers are under-utilizing the functionality available to them due to simple lack of awareness. Which brings us to the new How to Use LinkedIn for Business ebook!

Along the lines of our previous How to Use Facebook for Business ebook, this document walks you through actionable tips for using LinkedIn to get found and engage your best prospects. This free ebook includes everything you need to know from building and optimizing your personal profile, to starting and managing a LinkedIn group, to using LinkedIn for lead generation.

Download the free ebook.

Just getting started with LinkedIn? That's great! Straight from the ebook, here are 5 Tips to Build Your LinkedIn Network:

  1. Start with the people you know: friends, colleagues, reletives, and business contacts will help you build the first layer of your network.
  2. Find people by searching the Companies section to find employees working in your industry.
  3. Start participating in LinkedIn Answers - this will help you interact and connect with others in your industry, and position yourself as a thought leader.
  4. Update your status often, since this appears in the LinkedIn Network Updates email to your connections and invites others to take notice of your activities.
  5. Connect your Twitter and LinkedIn accounts, further feeding your status updates and inviting connections from either site to engage with you on the other site.

For more tips, download the free ebook now.

This free ebook includes everything you need to know to use LinkedIn for business, from building and optimizing your personal profile, to starting and managing a LinkedIn group, to using LinkedIn for lead generation. Download the full 12-page ebook here.

Live Webinar: LinkedIn Best Practices from LinkedIn's Top Marketing Community

Join us for a live discussion of LinkedIn best practices this Thursday at  2 pm ET. Submit -- and answer -- questions for the webinar on the Inbound Marketers LinkedIn group. Sign up now!

comments Comments

Posted by Ellie Mirman on Tue, Feb 23, 2010 @ 08:30 AM

COMMENTS

I think it is important to take note of 4 above "Update your status often." All of these electronic portals get stale pretty quickly and since they are a reflection of you - at that moment - it is important to do a quarterly review/update.

posted on Tuesday, February 23, 2010 at 8:45 AM by Doug MacFaddin

You can do few other things to increase LinkedIn network: 
- Add a link on your blog or website for others to join your network. 
- Add a link in the email signature 
- Try to participate in others discussions 
- Join niche groups and post informative discussions 
 
Hyder 
Website Traffic Secret

posted on Tuesday, February 23, 2010 at 9:34 AM by Syed Hyder Ali

You can do few other things to increase LinkedIn network: 
- Add a link on your blog or website for others to join your network. 
- Add a link in the email signature 
- Try to participate in others discussions 
- Join niche groups and post informative discussions 
 
Hyder 
Website Traffic Secret

posted on Tuesday, February 23, 2010 at 9:35 AM by Syed Hyder Ali

These social networking sites can definitely give a boost to the business and I personally get a lot of traffic from these social media sites for my opersonal financial site Regards: indian-share-tips.com

posted on Tuesday, February 23, 2010 at 10:22 AM by Intraday Tips

For some reason, LinkedIn is often overlooked as a powerful marketing tool. Thanks for reminding us that Facebook and Twitter are not the only games in town.

posted on Tuesday, February 23, 2010 at 10:39 AM by Merryl Rosenthal

For some reason, LinkedIn is often overlooked as a powerful marketing tool. Thanks for reminding us that Facebook and Twitter are not the only games in town.

posted on Tuesday, February 23, 2010 at 10:39 AM by Merryl Rosenthal

For some reason, LinkedIn is often overlooked as a powerful marketing tool. Thanks for reminding us that Facebook and Twitter are not the only games in town.

posted on Tuesday, February 23, 2010 at 10:40 AM by Merryl Rosenthal

LinkedIn is such a great tool for the business world. Thank you for your post--I definitely need to start updating my status updates more often! Two of my favorite features of LinkedIn include the job board and the groups which allow you to connect with those having similar interests.

posted on Tuesday, February 23, 2010 at 11:00 AM by Rachel

LinkedIn is such a great tool for the business world. Thank you for your post--I definitely need to start updating my status updates more often! Two of my favorite features of LinkedIn include the job board and the groups which allow you to connect with those having similar interests.

posted on Tuesday, February 23, 2010 at 11:01 AM by Rachel

LinkedIn is such a great tool for the business world. Thank you for your post--I definitely need to start updating my status updates more often! Two of my favorite features of LinkedIn include the job board and the groups which allow you to connect with those having similar interests.

posted on Tuesday, February 23, 2010 at 11:01 AM by Rachel

Thanks for the free ebook on LinkedIn. Looking forward to seeing what you have to say. This is my next step.

posted on Tuesday, February 23, 2010 at 3:52 PM by Monique Schlosser

check this article out

posted on Tuesday, February 23, 2010 at 10:41 PM by Spencer

I couldn't agree more. Why, my web video business gets good many prospects from LinkedIn!

posted on Wednesday, February 24, 2010 at 12:21 AM by Partha Bhattacharya

Although I've had an account for quite a while, I tend to overlook LinkedIn as a business-building platform. This article has prompted me to shift my thinking and start becoming more savvy about utilizing LinkedIn. Thanks!

posted on Wednesday, February 24, 2010 at 12:49 PM by Melanie Kissell

This is great info - thanks for posting this. You might find it helpful to visit our blog as well if your interested in this sort of thing - http://blackcardmarketinggroup.com/blog

posted on Thursday, February 25, 2010 at 5:56 PM by Gerry

 
 
Social Networking sites, and especially LinkedIn, are creating a paradigm shift re: how organizations and workplaces conduct business. It is time to realize and maximize their full impact.  
 
 
 
Di Wright, Business Communications Specialist 
 
www.diwright.com 
 
 
 
LinkedIn: http://www.linkedin.com/in/diwright 
 
 
 
Twitter: http://twitter.com/Diwright25 
 
Blog: http://diwrightsig.blogspot.com/ 
 
 
 
 
 
Author: " A Year in Serendipity: A Journalling 
 
Workbook"http://tinyurl.com/serendipityjournal  
 
 
 
 
 
 
 
 
 
 
 
 
 

posted on Thursday, February 25, 2010 at 8:54 PM by Di Wright

You should post your free ebook to Ooka Booka!

posted on Monday, March 01, 2010 at 3:28 PM by Sean Feeney

Comments have been closed for this article.