Erin Pennings

Erin Pennings is a messaging strategist and copywriter who helps small businesses create genuine connections with their audiences. As the founder of CopySnacks, Erin uses her extensive marketing expertise, accumulated over 20 years, to create compelling copy for websites, sales pages, emails, and blogs. She has written for more than 200 clients, emphasizing strategic messaging and SEO to enhance brand visibility and engagement, channeling that knowledge into both exceptional writing and templates and courses for freelancers and small businesses. Erin has appeared on over two dozen online summits and podcasts, collaborating with top industry names. Originally from Alaska and now based in Wisconsin with her family, Erin loves exploring the world and the great outdoors.