Erin Pennings

Erin Pennings

https://erinpennings.com/

Erin Pennings is a marketing professional, brand messaging strategist, and copywriter with over 18 years of experience. As the founder of CopySnacks, she offers specialized services in copywriting, brand marketing, content strategy, marketing strategy, and marketing consulting. She’s designed tailor-made marketing and brand messaging strategies for clients like Shutterstock and Xenon Arc. The HubSpot Blog (in “Disruptive Technologies: What They Are and How to Embrace Them”), Subkit (in “Take Your Copy from Whomp Whomp to Wow”), and Authority Magazine (in “Five Things You Need to Build A Trusted And Beloved Brand”) have also published Erin’s copywriting and brand messaging expertise. She graduated from the University of Oregon and the University of Alaska Anchorage, receiving a bachelor’s degree in Anthropology and Spanish Language in 2004. Outside of work, Erin co-hosts The Copy Table Podcast, a podcast dedicated to informing copywriting businesses about how to scale their strategy, systems, and success.

How to create a content style guide [+ free guide & examples]

It's not just what you say. It's also how you say it. A style guide can help you get the message rig...

Erin Pennings

Highly Recommended

How often to post on social media for business? A HubSpot experiment

Erin Pennings

Why blog? The benefits of blogging for business and marketing

Erin Pennings

How to create an editorial calendar [+ free templates]

Erin Pennings

What's next in Marketing?

Erin Pennings recommends the State of Marketing Report, HubSpot's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.

Download the report

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