Erin Pennings

Erin Pennings

https://erinpennings.com/

Erin Pennings is a marketing professional, brand messaging strategist, and copywriter with over 18 years of experience. As the founder of CopySnacks, she offers specialized services in copywriting, brand marketing, content strategy, marketing strategy, and marketing consulting. She’s designed tailor-made marketing and brand messaging strategies for clients like Shutterstock and Xenon Arc. The HubSpot Blog (in “Disruptive Technologies: What They Are and How to Embrace Them”), Subkit (in “Take Your Copy from Whomp Whomp to Wow”), and Authority Magazine (in “Five Things You Need to Build A Trusted And Beloved Brand”) have also published Erin’s copywriting and brand messaging expertise. She graduated from the University of Oregon and the University of Alaska Anchorage, receiving a bachelor’s degree in Anthropology and Spanish Language in 2004. Outside of work, Erin co-hosts The Copy Table Podcast, a podcast dedicated to informing copywriting businesses about how to scale their strategy, systems, and success.

I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up

I put 3 top AI writing tools head-to-head. See which one nailed tone, structure, and voice (and whic...

Erin Pennings

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How to maintain authenticity in your social media strategy — even with AI

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16 of the best Facebook ad examples that actually work (and why)

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What's next in Marketing?

Erin Pennings recommends the State of Marketing Report, HubSpot's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.

Download the report

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