YouTube is releasing great features for video publishers and marketers alike to help increase view counts and keep audiences engaged.
Below is a list of five of the most valuable YouTube features that can help you get more video views.
1. YouTube Bulletins
: This brand new feature allows you to post a link to a video directly on your subscribers' and friends' YouTube homepages. Use it after a video launch.
(Find this feature under My Channel >> Bulletins.)
2. Featured Video Autoplay:
Feature a video from your YouTube channel and set it to autoplay. Now, every time a person visits your channel, it counts as a view for that video.
(Find this feature under My Channel >> Videos and Playlists.)
3. Links in Video Descriptions: YouTube has recently moved video descriptions to directly below the play bar. Always put a link at the very beginning of your description when uploading a new video. (YouTube truncates text after about two sentences). This will help increase YouTube referral traffic to your website. Perhaps you could link to a page where the video is embedded. (This feature is located in My Videos >> Edit Video >> Description.)
4. Social Media Sharing: Recently, YouTube added social media sharing to its video pages. Now viewers can connect their social media accounts to YouTube and share videos with their networks. (No work needed to initiate this feature. Enjoy it!)
5. Video Annotations: YouTube allows users to post links to other videos within a video using the Annotations feature. Create a text box, add the link, and choose when in the timeline it should appear. Now people can keep watching your content! (This feature is under Edit Video >> Annotations.)
Are you using video for your marketing? What other YouTube features do you use to promote a video?
Webinar: How to Use Online Video for Inbound Marketing
|
How do you get started with YouTube, video podcasting, live streaming, or viral videos. Download the free webinar to learn how to use online video to grow your business with inbound marketing. |
Inbound Marketing Blog Feed
Sean Usher 12:04 PM on April 21, 2010
Finally YouTube are giving marketers an opportunity to get some traction from using video on their site.
Google still hasn't worked how to monetize YouTube, although we know you can sponsor Ads in your target market...not tried it but it may work.
Certainly a couple of new features mentioned on this blog post, well done Rebecca
Vancouver Search Engine Marketing 12:56 PM on April 21, 2010
Great post and info! I did not know about #1 and #2. Just made some changes to my YouTube account. Thanks again :)
Michelle Powell 1:25 PM on April 21, 2010
Thank you for this posting. It clarifies some of the changes I have noticed and I will definitely use in the very near future.
Thanks :)
Wynne 1:42 PM on April 21, 2010
This is a great list of things to do for youtube. I have picked up a couple of handy tips from this. Thanks - I'm bookmarketing for use later.
Sarah 3:22 PM on April 21, 2010
Thanks, great tips. Definitely bookmarking this for future reference.
Sarah
http://twitter.com/sarahsantacroce
Joe Cronin 10:53 AM on April 28, 2010
I love tip #2. Views beget views! Viewers decide which videos are important (worth their time) based on the number of views a video has already and YouTube uses the view count to help decide how often to serve up the video in related searches.