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New Research: 5 Twitter Charts For Marketers

 

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Facebook is dominating Twitter in usage in the United States, but the two social platforms are nearly equal when it comes to awareness. This is just one of many interesting data nuggets that were uncovered in a new survey conducted by Edison Research. The report is the most recent data from a three year tracking study conducted by Edison and Arbitron Internet and Multimedia research.

While the survey can be downloaded in its entirety, we have reviewed the research and selected the top five charts and findings that you need to better understand Twitter usage and apply this information to your business and marketing efforts.

1. Twitter Users Frequently Exchange Information About Products and Services

twitter product promotion

Marketing Takeaway: Twitter users are actively discussing products and services. Make sure you monitor conversations about your business and provide compelling content for them to discuss. 

2. Twitter and Facebook Are Almost Equal in Awareness

twitter vs Facebook usage

Marketing Takeaway: While Facebook is the dominate social platform in terms of usage, Twitter is still growing rapidly and driving consumer awareness. 

3. Despite Equal Awareness,Twitter Significantly Lags Behind Facebook in Usage 

twitter usage statistics

Marketing Takeaway: Despite the fact that Twitter is becoming popular, it is still far behind Facebook in terms of use. This data should remind marketers that an effective social media marketing strategy should include multiple platforms in order to maximize results. 

4. Twitter Users Access the Internet From Multiple Locations

twitter mobile usage

Marketing Takeaway: Marketing on the social web is becoming about multiple screens. Users are engaging on social networks on different types of devices including laptops, smart phones and tablets. It is important to make sure that your online properties are optimized to take advantage of different screens. 

5. Twitter Users (Like Most Americans) Are Very Frequent SMS Users

sms usage statisticsMarketing Takeaway: Today, email marketing can be a powerful driver for marketing results. As SMS use grows, marketers need to plan ways to leverage this type of communications method to become a valuable part of the marketing mix. 

Which of these charts is most important to your business? 

 

Free Download: Marketing Data: 50+ Marketing Charts and Graphs

Marketing Charts

HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook

Download the ebook now! to have access to these charts for use in your own presentations

Posted by Kipp Bodnar on Thu, Apr 29, 2010 @ 01:00 PM

COMMENTS

Very interesting, I know that Facebook was powerful for advertising a very targeted message. I use twitter and facebook but have problems with getting people to join a facebook group on a business subject, where as its easy to find business contacts on twitter. 
 
 
 
Just my view, I am interested in others views. 
 
<a>http://www.abouthealthandsafety.com

posted on Thursday, April 29, 2010 at 4:33 PM by Gary Webb


Gary,  
 
I suggest looking up industry keyword on Search.Twitter.com You will likely find good people to follow from looking at the search results.

posted on Thursday, April 29, 2010 at 5:04 PM by Kipp Bodnar


The awareness factor of Twitter compared with its usage tells me the best is yet to come. I stopped using Twitter early on b\c so few people used it. Now it is more rewarding to use Twitter for networking and coordinating. I make a point to keep those I follow to beneficial contacts. You get what you put into it really.

posted on Thursday, April 29, 2010 at 10:07 PM by @autoconversion


Thanks Kipp I didnt know about the search engine for twitter I will get on this now. 
 
 
 
I agree autoconversion you only need to follow those that are beneficial but when you start out you have to follow more to generate awareness, is it then wrong to unfollow so that you look like you are followed more than follow? 
 
 
 
Gary @healthsafetyman

posted on Friday, April 30, 2010 at 12:38 AM by Gary


I think it demonstrates nicely that there can be powerful synergy between the two, for example reminding and directing the people you find on Twitter to value-adding notes and discussion on your FB Group page. 
 
Walter Adamson @g2m 
http://xeesm.com/walter

posted on Friday, April 30, 2010 at 5:28 AM by Walter Adamson


Thank you for sharing the valuable information.  
 
The combination of these two social medias will be a powerful network platform.

posted on Friday, April 30, 2010 at 6:04 AM by Peter Low


Are their any other social networking apps that we should be on the look out for that come close to twitter or FB?

posted on Friday, April 30, 2010 at 7:57 AM by Dan Tyre


@Dan, 
 
LinkedIn can't be ignore with 65 million users it is a major player in the social networking space.

posted on Friday, April 30, 2010 at 8:09 AM by Kipp Bodnar


Thanks for distilling this down, Kipp. These are definitely 5 of the most critical points for marketers, and I'm glad you pointed out the SMS data as well, since I believe the key to Twitter's future will be to continue to emphasize the parallels between testing and Tweeting. 
 
Thanks again for covering our report, Kipp!

posted on Saturday, May 01, 2010 at 11:01 AM by Tom Webster


I use Tweetdeck to post, at the same time, to Twitter, LinkIn, and Facebook. When I balance all three, it saves me time and spreads my brand awareness with consistent messaging. Social-media platforms, in one sense, are not competitors. Instead, they can co-brand and compliment each other. Each can be used effectively in your social-media strategy.

posted on Wednesday, May 05, 2010 at 10:33 AM by Stuart Atkins MBA


As usual, hubspot is giving me valuable and useful information that I am compelled to pass on to others. 
 
Thank you!

posted on Wednesday, May 05, 2010 at 7:58 PM by Donna WWAHHMpreneur


Hi Kipp, 
 
 
 
Thanks for the nice charts and cool takeaways. Could you help point me to where I could get similar charts from a non-US context, e.g. in Asia?

posted on Thursday, May 06, 2010 at 7:38 PM by Nelson Wee


Nelson, 
 
We don't have any data on Asia, but I will ask around and if I find some good charts, I will send them your way.

posted on Friday, May 07, 2010 at 7:34 AM by Kipp Bodnar


Comments have been closed for this article.