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Data Shows: On Twitter, Women Are More Social

 

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Using Twitter Grader's database of over 9 million Twitter accounts, I analyzed how genders behave differently.

To prevent celebrities from skewing the results, I looked at Twitter users who have between 100 and 10,000 followers. I also used the interquartile mean to control for users who are following or Tweeting far more than the average.

I found that while men and women have basically the same number of followers, there are significant differences in two other numbers: Following and Tweets.

 In our database, women follow 2% more people than men do on average.

I found a more dramatic difference when I looked at the number of Tweets men and women made over the life of their Twitter accounts. Women posted over 12% more Tweets than men in our dataset did.

Do these results match your personal experience? 

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comments Comments

Posted by Dan Zarrella on Tue, May 25, 2010 @ 06:00 AM

COMMENTS

Hm. I wonder if all the spammy MLM marketers posing as 20-something females skews this data. Great study! (Though I have to admit that the term "interquartile mean" made me break out in hives.)

posted on Tuesday, May 25, 2010 at 6:55 AM by Matt Shaw

Interesting article, perhaps its fair to say that women in general are more social? I mean my wife can talk on the phone for hours while I hate talking on it for more than a few minutes. I wonder if Facebook posts would show similar results.

posted on Tuesday, May 25, 2010 at 6:59 AM by Chris Ruppert

Well, I'm not surprised. Women are generally more social then men. We gather, we talk over coffee, we pretty much run the PTA, so this is not shocking. However, I'd love to see this broken down by categories of content. That would be interesting. 
 
Thanks for the validation of our social activity though...and posted by a man too! :)

posted on Tuesday, May 25, 2010 at 8:49 AM by Lisa Sullivan

Great article.I believe that talks more than man. No doubt.

posted on Tuesday, May 25, 2010 at 8:53 AM by Freeman Hudgens

makes sense. even in "real" life women are far more social then men which makes them have more friends or at least know more people then men.

posted on Tuesday, May 25, 2010 at 9:10 AM by nermin hadzikadunic

Great article! 
 
However, the graphs are a little misleading from a visual point-of-view, with the women appearing to be twice as much due to the starting point of the vertical axis.

posted on Tuesday, May 25, 2010 at 10:51 AM by Chad

I'm not sure pointing out women talk more than men makes them more "social". Simply measuring the number of tweets is rather meaningless, they could simply be pontificating to an open mic. 
 
 
 
Measuring conversations, tweets directed to people, would surely be a better indication of "social-ness"?

posted on Tuesday, May 25, 2010 at 10:55 AM by barryd

How did you gather data about the gender of Twitter users?

posted on Tuesday, May 25, 2010 at 1:19 PM by Sean Weigold Ferguson

Comments have been closed for this article.