Using Twitter Grader's database of over 9 million Twitter accounts , I analyzed how genders behave differently.
To prevent celebrities from skewing the results, I looked at Twitter users who have between 100 and 10,000 followers. I also used the interquartile mean to control for users who are following or Tweeting far more than the average.
I found that while men and women have basically the same number of followers, there are significant differences in two other numbers: Following and Tweets.
In our database, women follow 2% more people than men do on average.
I found a more dramatic difference when I looked at the number of Tweets men and women made over the life of their Twitter accounts . Women posted over 12% more Tweets than men in our dataset did.
Do these results match your personal experience?
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Matt Shaw 7:55 AM on May 25, 2010
Hm. I wonder if all the spammy MLM marketers posing as 20-something females skews this data. Great study! (Though I have to admit that the term "interquartile mean" made me break out in hives.)
Chris Ruppert 7:59 AM on May 25, 2010
Interesting article, perhaps its fair to say that women in general are more social? I mean my wife can talk on the phone for hours while I hate talking on it for more than a few minutes. I wonder if Facebook posts would show similar results.
Lisa Sullivan 9:49 AM on May 25, 2010
Well, I'm not surprised. Women are generally more social then men. We gather, we talk over coffee, we pretty much run the PTA, so this is not shocking. However, I'd love to see this broken down by categories of content. That would be interesting.
Thanks for the validation of our social activity though...and posted by a man too! :)
Freeman Hudgens 9:53 AM on May 25, 2010
Great article.I believe that talks more than man. No doubt.
nermin hadzikadunic 10:10 AM on May 25, 2010
makes sense. even in "real" life women are far more social then men which makes them have more friends or at least know more people then men.
Chad 11:51 AM on May 25, 2010
Great article!
However, the graphs are a little misleading from a visual point-of-view, with the women appearing to be twice as much due to the starting point of the vertical axis.
barryd 11:55 AM on May 25, 2010
I'm not sure pointing out women talk more than men makes them more "social". Simply measuring the number of tweets is rather meaningless, they could simply be pontificating to an open mic.
Measuring conversations, tweets directed to people, would surely be a better indication of "social-ness"?
Sean Weigold Ferguson 2:19 PM on May 25, 2010
How did you gather data about the gender of Twitter users?