With more than 500 million users , Facebook has become the dominant player in the social networking industry. As marekters and business owners, it is important to understand how potential customers are using Facebook in order to determine the best methods of communicating with them to build trust and facilitate customer aquisition. Our own Dan Zarella has done some great research into Facebook usage for his Science of Facebook Marketing webinar . This post aggregates many of his awesome statistics along with those from other organizations.
100+ Facebook Usage Stastics
1.
Activity on Facebook by Age
3. Visualizing 6 Years of Facebook
4. Facebook Users "Like" Food Pages
5. Stay Away From Buzzwords on Facebook
6. Facts About Facebook Infographic
7. Most "Liked" Types of Facebook Pages
8.
Least-Liked Facebook Page Types
9.
Facebook vs the United States
Inbound Marketing Blog Feed
Alexis C 11:03 AM on June 24, 2010
Where are the 91 other infographics? :-)
Liliana 11:35 AM on June 24, 2010
I would like to assist to the webinar. thanks.
Deb Di Gregorio 12:19 PM on June 24, 2010
Shame on You HUB SPOT for Promoting MORE BS Facebook Stats. I have been asking, begging, demanding for real USEFUL statistics from Facebook for months and months and now Hubspot steps up with what can only be described as a CIRCUS of statistics that tells us absolutely NOTHING, no let me be polite: look like they were produced by a high school freshman attempting to plump up an essay. Forget being polite. Lets unravel them shall we? Hubspot Facebook facts unraveled here: http://www.camares.com/blog/shame-on-you-hub-spot-for-promoting-more-bs-facebook-stats
Geno Prussakov 12:57 PM on June 24, 2010
Good one, Kipp. Thank you for taking the time to collect these in one place.
I have the same question as Alexis though. Where are the other 91?
Jackie 1:01 PM on June 24, 2010
Wouldn't #6 list Facebook as the highest for traffic? It did exceed Google.
David Robertson 2:02 PM on June 24, 2010
Some very interesting statistics. I'd imagine the webinar to be filled with extremely useful information. Surprising that we are right by one of the top cities in Facebook usage. Efforts will have to be shifted!
Lucas Shaffer 2:54 PM on June 24, 2010
I love this. I have seen a few but having this all in one place is awesome.
It is interesting that Zuck almost lost facebook to ConnectU with a lawsuit. I wonder if whoever settled at ConnectU is kicking himself is his brain....
ouch....
Ekaterina Walter 6:37 PM on June 24, 2010
good consolidation of infographics on Facebook, but some key data is missing like the fact that FB bypassed Google in unique visits back in March of this year in US, etc.
Merryl Rosenthal 9:53 PM on June 24, 2010
What a fun--and useful--article! Scrolling through the facts was like browsing the aisles of a gourmet shop. Thanks!
Deb Di Gregorio 11:00 PM on June 24, 2010
You guys can't be serious. You actually think these are good stats? Meaningful stats that give you what you need to make solid buy decisions? You are delusional marketers purveying delusions -- no wonder business does not take the profession seriously!
Customer Support Geek 1:52 AM on June 25, 2010
This is going to be an interesting webinar. How long was this infographic researched? Is it this 2010 only?
infographics_freak 3:20 AM on June 25, 2010
hmm...Everyone knows the Infographics trend is hype, but its better to create 1 informative, good looking graphics (not use powerpoint/visio to create), timely infographics rather than 10 ugly ones and tell us particularly nothing.
BeththeIMVA 3:01 PM on June 25, 2010
Hubspot did you hear about this? Facebook Fan Page Policy Changed!
Facebook Inbound Marketing Activities just got a bit less free! (If not entirely NOT free!)
I came accross this while researching for my newest blog post!
I hope that the SEO community finds some great suggestions for small businesses. I'll be on the look out too!
David Steel 8:47 PM on June 26, 2010
Infographic on the do's and dont's of social media for business.
http://www.thesteelmethod.com/b2bdodont.html
Mitch 1:43 PM on June 28, 2010
Nice teaser stats; I love 'em. However, it seems that most of the other folks who commented missed your little blurb there talking about your presentation tomorrow, which could be interpreted as a marketing error of sorts.
rodney akomas 5:45 PM on July 07, 2010
That was an exceptional piece of satats by Hubspot on Facebook activity.