3 Problems with Inbound Marketing
2. Search Engine Optimization Takes Time - Most people are not patient and it is uncertain where you will be ranked when enough time has elapsed for the rankings to readjust on a more secure basis. You could be chasing a carrot on a stick forever without increasing your rank significantly (there is the possibility your ranking will drop too). Another issue is that you might be pursuing a vertical SEO strategy that might not work and you won’t know that for a few weeks or a few months, at which point your competitors will have increased their rankings or will have improved the ‘barrier to entry’ for the top rankings.
3. Inbound Marketing is Not Entirely Free - You still have to allocate time towards inbounding traffic, users and customers. That time has an opportunity cost associated with it, and if you’re more than a bootstrapped startup, you pay salaries which go towards paying for your time, and so the time spent on Inbound Marketing costs money for the company.
3 Resolutions to My Problems with Inbound Marketing
2. Good Things Come to Those Who Wait - But seriously, SEO does take time but you can ensure a high ranking by having a lot of quality links, keyword optimization and by genuinely having the best content for that subject. In the long-run, quality will always win over. You need to make sure that your SEO strategy is multi-dimensional and that you aren’t just doing only link building, only keyword optimization or only content creation.
3. Nothing Is Free - Evaluate the customer acquisition cost (including salary) for both the Inbound and the Outbound campaigns – if of course the Inbound campaigns take much more time than the Outbound. Clearly, if they took the same amount of time, the customer acquisition cost from Outbound would be higher since same time and same employees equals the same cost, but Outbound has the added cost of the campaign budget itself.
Anyone else have gripes with Inbound Marketing? Perhaps something just to tell @dharmesh because he can take it?
Anyone have other resolutions for these Inbound Marketing problems?
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