Want to be able to measure your Twitter ROI? Would you like to see how many clicks, retweets, replies, and faves your tweets have received? Soon you’ll be able to, right on
Twitter
.
Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. Users will be able to see all sorts of data about their account, such as which tweets are most successful, which tweets caused people to unfollow them, and who their most influential retweeters are.
How Twitter Analytics Dashboard is broken down:
Timeline Activity
This view lets you see your tweets broken down by filters defined as Best, Good, and All, and see which of your tweets gained the most traction in terms of retweets, replies, and faves.
Promoted Tweets
This view measures the ROI of all your promoted tweets, with detailed stats such as impressions, clicks, retweets, and replies over time.
Screenshots are via Mashable .
Twitter hasn’t yet specified when they’ll be rolling out Twitter Analytics to all Twitter users. Although the analytics feature is expected to roll out by the end of 2010, Evan Williams did not elaborate on the official analytics product at the Web 2.0 Summit in San Francisco.
How do you currently measure the ROI of your Twitter tweets?
Diana Urban
is a User Experience Manager at HubSpot. You can follow her on Twitter
@dianaurban
.
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James Gifford 11:04 AM on November 18, 2010
I use TweetGrader and TweetStats, as well as Kout. In combination, I can get a good picture of how inferential I am on Twitter - or how influential someone else is.
Jonathan Saar 11:40 AM on November 18, 2010
Thanks for the report. This looks like it could be very useful. It will be interesting to see how this data will be helpful. There just seems to be way too many analytic platforms out there.
Liz Karschner 11:47 AM on November 18, 2010
This is great! I use TweetDeck to manage my twitter, but never know exactly how well I am doing. This will be a useful tool.
Stacy Caponetti 11:48 AM on November 18, 2010
This is exactly what I need! I was just trying to find a way to do this and then wah-lah I get this article. This is great! Thank you for the info!
Bill Faeth 11:49 AM on November 18, 2010
As a HS client I am excited about the new Twitter Analytics tool to work with TweetStats and TweetGrader. This should help bridge the gap when trying to stay engaged with quality posts. Please let us know when it is released.
Bernie Borges 12:39 PM on November 18, 2010
Twitter has gotten in the habit of announcing new features ahead of general availability (so does Facebook). There are no shortage of third party Twitter apps which provide analytics. I'll reserve judgment until I have a chance to use it...
Kyle Alm 12:47 PM on November 18, 2010
Looks like Twitter is playing catch-up with it's third-party vendors.
Titusaha 2:08 PM on November 18, 2010
I didn't know about this function of twitter. Thanks for that. But would you explain it with more details. It's a blog link that can help you all
http://friendlyassistance.blogspot.com/
@jpDesignTheory 3:31 PM on November 18, 2010
I agree with Bernie, I'll wait to see when this comes out before I get too excited about it. I will/would be a great tool (in house) seeing the screenshots.
I think the true way to gauge ROI is over some time in managing someones Twitter account. Also, if a "follower" turns into a client is a good ROI.
Sydney @ Inteliwise 9:20 PM on November 18, 2010
This is the tool all twitter users have been waiting for especially for businesses that use twitter. Instead of using 3rd party applications, they have this! :)
Shriharsha Bhat 1:50 AM on November 19, 2010
Nice! and to think about it, our Twitter account got hacked into and was deactivated today morning! Any way to recover the followers we had? I am overwhelmed by the fact that we will have to create a new account all over again and get new followers!
david morgan 2:24 PM on November 19, 2010
I use dlvr.it for the rss feed for my job site www.contractjob.net and it gives detailed stats, countries etc similar to google analytics.