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November 18, 2010 // 11:00 AM

Twitter Rolls Out Analytics Tool

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Twitter Analytics Want to be able to measure your Twitter ROI? Would you like to see how many clicks, retweets, replies, and faves your tweets have received? Soon you’ll be able to, right on Twitter .

Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. Users will be able to see all sorts of data about their account, such as which tweets are most successful, which tweets caused people to unfollow them, and who their most influential retweeters are.

How Twitter Analytics Dashboard is broken down: 

Timeline Activity

This view lets you see your tweets broken down by filters defined as Best, Good, and All, and see which of your tweets gained the most traction in terms of retweets, replies, and faves. 

Twitter Analytics Timeline

Promoted Tweets

  This view measures the ROI of all your promoted tweets, with detailed stats such as impressions, clicks, retweets, and replies over time. 

Twitter Analytics Dashboard

Screenshots are via Mashable .

Twitter hasn’t yet specified when they’ll be rolling out Twitter Analytics to all Twitter users. Although the analytics feature is expected to roll out by the end of 2010, Evan Williams did not elaborate on the official analytics product at the Web 2.0 Summit in San Francisco. 

How do you currently measure the ROI of your Twitter tweets?

Diana Urban  is a User Experience Manager at HubSpot. You can follow her on Twitter  @dianaurban .

Topics: Social Media Analytics

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