How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]

    by Ginny Soskey


    April 8, 2014 at 2:00 PM

    storytelling_tipsThe internet is a busy, busy place. Every day people all over the world are publishing more and more content -- and somehow you've got to make your content stand out from it the rest.

    Luckily, there are lots of ways you can try to get noticed online. Maybe you decide to game the system with Upworthy-style headlines. Or maybe you offer search-engine friendly content. Or maybe you develop a passionate, engaged community that shares all of your content like crazy. Or maybe, you tell great stories that make people come back again and again and again. 

    If you decide to do that last option -- tell great stories -- and need some help getting started, check out the infographic below by LookBookHQ and Beutler Ink. Keep reading to discover some compelling stats about how people consume content online, and get some tips for using storytelling to make your content stand out.

    How Use Storytelling to Cut Through the B2B Content Clutter 


    5 Tweetable Takeaways

    "79% of people scan the web instead of reading word by word."  twitter-logo

    "Professionals spend 51% of their time managing information instead of acting on it."  twitter-logo

    "Every 60 seconds, 700,000 Google searches are performed, 60 hours of video are uploaded to YouTube, and 168 million emails are sent."  twitter-logo

    "Blog posts with videos are linked to 3X more than text-only posts."  twitter-logo 

    "90% of surveyed professionals admit to having thrown away information without reading it."  twitter-logo

    How do you use storytelling in your marketing? Share your experience with us in the comments. 


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    Written by Ginny Soskey

    Ginny is the Section Editor for HubSpot's Marketing Blog, which means she spends most of her days editing and writing, and helping others do the same. Say hey to her on Twitter @gsosk.

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