<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Where Marketers Go to Grow

Come together with the inbound community for 4 days of inspiration and education.

February 8, 2015 // 8:00 AM

Who Actually Clicks on Banner Ads? [Infographic]

Written by | @

click-banner-ad

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Website visitors are banner blind. 

And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker. Hey, it's tough for any brand to compete with plug-ins that can replace banner ads with pictures of puppies and kittens.

But this isn't to say banner ads are all bad. In fact, there have been some pretty creative uses of the display format. But overall, people are tired of being bombarded with ads that don't apply to them or are ill-timed. They lost trust, so they stopped clicking. 

But who are the ones actually clicking on banner ads out there? Prestige Marketing figured this out and created the below infographic. The information should make any brand commit to native advertising if they haven't already. Check it out.


banner-ads

browse free HubSpot research

Topics: Advertising Media

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

4 Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

4 Comments
subscribe to hubspot's marketing blog
X

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.