As marketers, we're constantly thinking about our company's website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? Do we need a responsive site? Besides quelling your daily concerns, you also need to be aware of the trends in website design. And that's a lot to worry about ... especially when your time is spread thin among a ton of other projects.
So to give you a leg up in your web design marketing activities, we gathered some of the most recent data on web design and optimization. With this data, you'll get a better understanding of how other marketers are optimizing their sites and how your company may benefit from doing the same ... or maybe you'll just learn a few new fun facts. So if you want to learn more about website design and optimization, you've come to the right place!
17 Must-Read Stats About Website Design and Optimization
4) The change in a website bounce rate spikes to 100% when a page takes 4 seconds or more to load. It jumps to 150% if a page takes 8 seconds or more to load. (Source: Mobile Joomla) (Tweet This Stat!)
8) A study of Fortune 500 websites showed that 63% have content above the fold, 50% feature a scrolling content window of some kind, 63% use high quality images that connect with their users, and the average loading time is 6.5 seconds. (Source: Go-Globe.com) (Tweet This Stat!)
11) Only 22% of marketers say they’re ahead of the curve when it comes to responsive design. 29% say they have “average” experience level, 23% say they’re behind the times, and 4% say they’re hopeless. (Source: eMarketer) (Tweet This Stat!)
14) While 78% of marketers reported that their broader marketing campaigns were at least somewhat driven by website optimization results, only 47% of marketers indicated that their web design or product development actually changed as a result of optimization lessons. (Source: MarketingSherpa) (Tweet This Stat!)
What other interesting stats have you seen about website design and optimization?
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