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Where Marketers Go to Grow

September 24, 2014 // 2:00 PM

The Psychology of Color: How It Affects the Way We Buy [Infographic]

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color-wheel-eyeHumans are visual creatures -- so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.

There's a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, we found that a red CTA button outperformed a green CTA button by 21%. In other words, we increased conversion rate without changing anything about the page except for the color of the CTA. That's the power of color in marketing.

Check out this infographic from WebPageFX to learn more about how each color influences consumer emotions and purchasing decisions.

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Topics: A/B Testing Design

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