16 Stats That Prove Social Media Isn't Just a Fad [New Data]

    by Sam Kusinitz

    Date

    June 6, 2014 at 2:00 PM

    social_media_(blog)We’ve all heard at some point or another that social media is dying. Twitter isn’t growing as expected, businesses aren't happy with Facebook's News Feed, etc. etc.

    Although doubters will always exist and the sites we use will continue to change, social media isn't just a passing fad for business -- and there's data to prove it.

    Social Media Examiner recently published their sixth annual report on the state of social media marketing and had a fascinating section on the ROI of social. So if you need some stats to prove to your boss that social media isn't just a passing fad, keep on reading -- we've got 16 of them for you.

    16 Stats That Prove Social Media Isn't a Passing Fad

    1) 92% of marketers agreed that social media is important for their business, up from 86% in 2013. (Tweet this stat)

    2) 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses. (Tweet this stat)

    3) 80% of marketers indicated that their social media efforts increased traffic. (Tweet this stat)

    4) 72% of marketers are using social media to develop loyal fans. (Tweet this stat)

    5) 71% of marketers are using social media to gain marketplace intelligence. (Tweet this stat)

    6) More than half of marketers who’ve been using social media for at least three years report it has helped them improve sales. (Tweet this stat)

    7) 74% of marketers who spend 40+ hours using social media per week earn new business through their efforts. (Tweet this stat)

    8) 95% of marketers who use social media at least 6 hours per week indicated their social media efforts increased exposure for their businesses. (Tweet this stat)

    9) More than half of marketers who’ve invested at least 1 year in social media marketing report that new partnerships were gained. (Tweet this stat)

    10) By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media. (Tweet this stat)

    11) Nearly half of those who spend at least six hours per week on social media efforts saw a benefit of reduced marketing expenses. (Tweet this stat)

    12) More than 58% of marketers who have been using social media for one year or longer improved search engine rankings. (Tweet this stat)

    13) More than half of marketers with at least one year of social media experience were generating leads with social platforms. (Tweet this stat)

    14) Over 84% of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. (Tweet this stat)

    15) Of those with at least 1 year of experience using social media, 69% or more found social platforms provided marketplace insight. (Tweet this stat)

    16) Of those who have been using social media for at least 1 year, 69% found it useful for building a loyal fan base. (Tweet this stat)

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    Written by Sam Kusinitz

    Sam Kusinitz is an Editorial Assistant at HubSpot and a recent graduate from the University of Michigan, Ann Arbor. Connect with him @sdkusin and forever Go Blue!

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