Whether you found him polarizing or prophetic, Apple’s late co-founder, Steve Jobs, was certainly eloquent. He touched many with his passion and creativity for making beautiful things, and his legacy lives on through his company and the many motivational thoughts he shared with the world. Here are 25 of Steve Jobs’ most popular quotes on life, leadership, and doing really good work.
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Famous Steve Jobs Quotes
1. “The people who are crazy enough to think they can change the world are the ones who do.”
2. “For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.”
3. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
4. “I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed.”
5. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
6. “Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.”
7. “It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.”
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Steve Jobs Quotes on Work
8. “I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.”
9. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
10. “Quality is more important than quantity. One home run is much better than two doubles.”
11. “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
12. “My model for business is The Beatles: They were four guys that kept each others’ negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.”
13. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations.”
Steve Jobs Quotes on Leadership
14. “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
15. “That’s been one of my mantras—focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
16. “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful...that’s what matters to me.”
17. “I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.”
18. “Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”
19. “Innovation distinguishes between a leader and a follower.”
Steve Jobs Quotes on Life
20. “My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.”
21. “Have the courage to follow your heart and intuition. They somehow know what you truly want to become.”
22. “Sometimes life is going to hit you in the head with a brick. Don’t lose faith.”
23. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.”
24. “We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So, it better be damn good. It better be worth it.”
25. “I want to put a ding in the universe.”
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