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    Are Efficiency and Creativity at Odds With One Another?

    By Howard Tempero

    competition-at-oddsThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    The push-and-pull between creativity and efficiency is a delicate tango. On the surface, it would appear that they are far-flung second cousins (twice removed). A deeper look reveals that some of the core principles and habits of creativity and efficiency are actually quite similar.

    I am a creative-minded individual, focused in a creatively strategic career. To say I am passionate about the iterative creative process is an understatement. However, the fulcrum that I use to balance and leverage creative activities and defend the worth of my “creative” title has moved its placement over the years, changing my perspective.

    Early in my career, I used the term ... Read More

    Get Agile: Running a Marketing Team Like a Startup

    By Kirsten Knipp

    Last quarter, your sales team hit quota, and everything was hunky dory … for about a day . Then Q2 started, and you were back to square one in terms of leads and sales. In some companies, that sales and marketing cycle happens monthly or even weekly. In the meantime, your competition has launched a new product, there’s been a regulatory change, and your CEO decided to acquire a new product line via mergers and acquisitions. How on earth can today’s modern marketer keep up?

    go agile
    Read More

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