Are Efficiency and Creativity at Odds With One Another?

    by Howard Tempero


    October 20, 2014 at 6:00 AM

    competition-at-oddsThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    The push-and-pull between creativity and efficiency is a delicate tango. On the surface, it would appear that they are far-flung second cousins (twice removed). A deeper look reveals

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    How to Conduct Market Research on a Tight Budget

    by Meghan Keaney Anderson


    June 4, 2014 at 2:00 PM

    market_researchYou can learn a lot from product failures. In 1982, Toothpaste Brand Colgate decided it would expand its brand by launching Colgate Kitchen Entrees, frozen dinners for the busy consumer. In 2000, Heinz debuted a brand new ketchup -- it was purple. In 2005, Pen and Lighter maker Bic entered the market with a new line of disposable underwear for women.

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    'The End of Big': Nicco Mele on the Rise of Small Businesses

    by Dan Lyons


    June 5, 2013 at 4:00 PM

    NiccoMeleAcross every domain -- business, politics, news, entertainment, academia, government, war -- the internet has radically shifted the balance of power so that small organizations now compete on equal footing with bigger rivals. In fact, in some ways being big has become a disadvantage.

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    Lean Marketing: How to Run Your Marketing Team Like a Startup

    by Ellie Mirman


    October 17, 2012 at 9:00 AM

    sprint introductory3

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    7 Reasons Agile Marketers Are Better at Their Jobs Than You

    by Corey Eridon


    September 19, 2012 at 9:00 AM

    3200831212 57fd0f440eintroductory3

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