4 Creative Ways to Make Your Website More Personalized

    by Jeffrey Vocell

    Date

    November 17, 2014 at 12:00 PM

    personalization_ideasWe're now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon's algorithm think you'd like, and you can't open up an email without it saying, "Hi [First Name]."

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    The Psychology of Personalization: Why We Crave Customized Experiences

    by Erik Devaney

    Date

    November 10, 2014 at 6:00 AM

    psychology_of_personalizationThe Dark Ages.

    For those of you unfamiliar with Medieval history, the Dark Ages refer to a period of crippling technological degradation. A time when there was no Amazon.com. No Netflix. No Hulu. No Spotify or Pandora or Sirius radio.

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    Free Ebook: How to Master Personalized Marketing

    by Erik Devaney

    Date

    October 28, 2014 at 8:00 AM

    personalized-marketing-blogBefore the rise of inbound marketing, traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted. 

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    6 Smart Strategies for Segmenting Your Dynamic CTAs

    by Pamela Vaughan

    Date

    July 17, 2014 at 12:00 PM

    panther-chameleon-300px-wideAre you using calls-to-action in your marketing? What about dynamic calls-to-action? As far as I'm concerned, dynamic calls-to-action are the only calls-to-action.

    Not hip to the difference? Whereas a standard CTA is the same for every viewer, a dynamic call-to-action (CTA) -- or a Smart CTA

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    The Resources You Need to Master Smart Content [In Under 100 Words]

    by Ginny Soskey

    Date

    July 5, 2014 at 8:00 AM

    smart_contentFirst, make sure you know what smart content is and how it works. (Hint: It's also known as dynamic content.)

    Then, you need to create a smart content strategy to address different target buyers who are in different stages of the buying journey. Sound confusing? Use this template to get organized.

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