Free Ebook: How to Master Personalized Marketing

    by Erik Devaney

    Date

    October 28, 2014 at 8:00 AM

    personalized-marketing-blogBefore the rise of inbound marketing, traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted. 

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    6 Smart Strategies for Segmenting Your Dynamic CTAs

    by Pamela Vaughan

    Date

    July 17, 2014 at 12:00 PM

    panther-chameleon-300px-wideAre you using calls-to-action in your marketing? What about dynamic calls-to-action? As far as I'm concerned, dynamic calls-to-action are the only calls-to-action.

    Not hip to the difference? Whereas a standard CTA is the same for every viewer, a dynamic call-to-action (CTA) -- or a Smart CTA

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    The Resources You Need to Master Smart Content [In Under 100 Words]

    by Ginny Soskey

    Date

    July 5, 2014 at 8:00 AM

    smart_contentFirst, make sure you know what smart content is and how it works. (Hint: It's also known as dynamic content.)

    Then, you need to create a smart content strategy to address different target buyers who are in different stages of the buying journey. Sound confusing? Use this template to get organized.

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    TMI? How to Personalize Your Emails Without Being Creepy

    by Rachel Sprung

    Date

    July 2, 2014 at 2:00 PM

    first-nameYears ago, I would have been shocked to receive an email that said "Hello Rachel," but today it would shock me to see an email that didn't greet me by my first name and feature content tailored to my individual interests. 

    But with all the information we marketers know about our contacts ... it's very possible that we can over-personalize emails.

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    Embarrassing or Adorable? MySpace Emails Users About Their Decade-Old Photos

    by Ted Ammon

    Date

    June 20, 2014 at 10:00 AM

    embarrassing_photos_myspaceThis post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, subscribe to the ecommerce blog here.

    Personalization has proven to be an important part of developing consumer trust, but what happens if you take it too far?

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