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    Is Personalization Creepy? 6 Experts Weigh In

    By Jami Oetting

    personalization-creepy

    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

    You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising.

    But many marketers are concerned about crossing the line; of being seen as "Big Brother." And not all customers are comfortable brands using their information in this way. A Read More

    3 Simple Ways to Personalize Content by Referral Source

    By Laura Kane

    Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I'm hearing a resounding, “No!” 

    And yet, many marketers aren't fully prepared for what comes next: when a visitor actually clicks on a link and lands on their website.

    Read More
    4 Creative Ways to Make Your Website More Personalized

    By Jeffrey Vocell

    We're now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon's algorithm think you'd like, and you can't open up an email without it saying, "Hi [First Name]."

    Read More
    TMI? How to Personalize Your Emails Without Being Creepy

    By Rachel Sprung

    Years ago, I would have been shocked to receive an email that said "Hello Rachel," but today it would shock me to see an email that didn't greet me by my first name and feature content tailored to my individual interests. 

    But with all the information we marketers know about our contacts ... it's very possible that we can over-personalize emails.

    Read More

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