Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Gone are the days of the generic blast email and one-size-fits-all website. Today, three out of four companies personalize their marketing efforts, most commonly across websites and emails.
And it’s what consumers want. Overwhelmingly, customer engagement is cited as the top reason for prioritizing personalization in marketing. It makes sense, really -- why wouldn’t I prefer content that speaks directly to me and my interests? Maybe I’m skewed as a marketer, but if you’ve taken the time and energy to learn a bit more about me, I’m more likely to take the time to listen to your pitch and probably more likely to make a purchase.... Read More