Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I'm hearing a resounding, “No!”
And yet, many marketers aren't fully prepared for what comes next: when a visitor actually clicks on a link and lands on their website. If a visitor comes from a paid ad promising a coupon -- and then they don't see the coupon as soon as they arrive on your website, how do you think they're going to feel? Confused; maybe even frustrated.
But according to a Read More