Don't Regret Your Website Redesign: The Resources You Need to Do It Right

by Meghan Keaney Anderson

Date

November 13, 2013 at 8:00 AM

website-designI'm sick of looking at you, website. We started off well. You were a major improvement over my last website. But the thing is, you're just not working for me anymore. It's not your fault. The truth is, things have changed -- I've changed. My businesses needs and you are just not compatible anymore. It's time I start anew. You understand ... don't you?

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The Marketer's Guide to Getting Started With Content Personalization

by Chad Pollitt

Date

September 12, 2013 at 6:00 PM

personalized-marketingContent personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. At the same time, consumers have grown to expect getting the answers they seek instantly from their smartphone, tablet, and computer -- not just

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Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing

by Meghan Keaney Anderson

Date

September 12, 2013 at 11:00 AM

get-personalWhen Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We've seen for years that emails which are personalized to the recipient do better than their generic counterparts.

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Apple Money on the Table for Companies That Get Personalization Right

by Corey Eridon

Date

August 16, 2013 at 11:00 AM

personalization-appleYesterday, TechCrunch reported that Apple acquired video programming recommendation site Matcha. And it wasn't for their smarts (though I'm sure they are very smart, indeed).

Matcha built a personalization engine that Apple couldn't say no to -- they wanted that product under their roof.

Thing is, Matcha is pretty small potatoes -- in

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How Dynamic Content Makes Your Marketing a Helluva Lot More Personal

by Meghan Keaney Anderson

Date

September 10, 2012 at 2:00 PM

dynamic smart content introductory3

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