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    Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals

    By Melissa Nazar

    personalizationPersonalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Gone are the days of the generic blast email and one-size-fits-all website. Today, three out of four companies personalize their marketing efforts, most commonly across websites and emails.

    And it’s what consumers want. Overwhelmingly, customer engagement is cited as the top reason for prioritizing personalization in marketing. It makes sense, really -- why wouldn’t I prefer content that speaks directly to me and my interests? Maybe I’m skewed as a marketer, but if you’ve taken the time and energy to learn a bit more about me, I’m more likely to take the time to listen to your pitch and probably more likely to make a purchase.

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    4 Creative Ways to Make Your Website More Personalized

    By Jeffrey Vocell

    We're now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon's algorithm think you'd like, and you can't open up an email without it saying, "Hi [First Name]."

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    TMI? How to Personalize Your Emails Without Being Creepy

    By Rachel Sprung

    Years ago, I would have been shocked to receive an email that said "Hello Rachel," but today it would shock me to see an email that didn't greet me by my first name and feature content tailored to my individual interests. 

    But with all the information we marketers know about our contacts ... it's very possible that we can over-personalize emails.

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