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    29 Charts & Stats on What Matters Most to Marketers Right Now

    By Ginny Soskey

    state-of-inbound-marketing-chartsThe best marketers I know are curious.

    They're curious about the latest social media update. They're curious about finding solutions to the biggest problems their customers face. And they're curious about how they're performing -- especially in comparison to their peers.

    If you consider yourself a curious marketer, we've got a treat for you. Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing, HubSpot's most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. If you haven't downloaded the report yet, you should -- it'll give you a whole lot more analysis and insight into the minds of other marketers. 

    The 29 ... Read More

    Why Coupons Work [Infographic]

    By Lindsay Kolowich

    My gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to?

    You might think that I'd go right next door, as Walgreens sometimes has lower prices and it's a more convenient location.

    Read More
    What Is Churn? [In Under 100 Words]

    By Sam Kusinitz

    Churn (aka cancellation rate) is the percentage of customers or subscribers who cancel or select not to renew their subscriptions during a given time period.

    So, for instance, if you have 5 customers cancel and you originally signed 200 customers, your churn rate would be 2.5%.

    Read More
    The Art and Science of Viral Videos

    By Shane Jones

    Virality. It’s a topic of mystery and longing. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. What’s the secret?

    Read More
    What Are Psychographics? [FAQs]

    By Maggie Hibma

    You probably know a lot about who buys from you. Their gender, geographic location, marital status -- it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are.

    But there’s another component needed to really understand your buyer.

    Read More
    17 Compelling Stats That Make the Case for Smarter Site Design

    By Rachel Sprung

    As marketers, we're constantly thinking about our company's website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? Do we need a responsive site? Besides quelling your daily concerns, you also need to be aware of the trends in website design. And that's a lot to worry about ...

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    How to Harness the Power of Data to Elevate Your Content

    By Meghan Lockwood

    If you were going to ask your CEO for more inbound marketing budget this year, which argument would be more convincing: “I ‘feel’ it’s the right thing to do,” or, “48% of marketers are increasing their inbound budgets this year, and it’s the third year in a row the industry is expanding at almost a 50% rate. We need to capitalize on this trend.”

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    8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram

    By Dan Zarrella

    Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn't much data about what content performs best on these platforms. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to research these networks.

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    A Step-by-Step Guide to Building an Excel Graph [Quick Tip]

    By Sara Davidson

    Building graphs is part of most people's jobs -- they're the best way to present information in a clear, easily digestible manner that can then serve to influence the decision-making process within an organization. But there are some people out there that get a little bit intimidated by the prospect of poking around in Excel. I, however, adore the thing (I work in Marketing Ops, so it's pretty much a requirement).

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    18 Fresh Stats About the Current State of Social Media Marketing

    By Ginny Soskey

    At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay.

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