Which Channels Drive the Best Landing Page Conversion Rates? [New Data]

    by Jake Cohen

    Date

    August 7, 2014 at 6:00 AM

    landing_page_channel_conversion_rateIf you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. After figuring out which channels drive the most results for your company, it's much easier for you to prioritize your team's activities. 

    You should always look in your own analytics

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    How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out

    by Ginny Soskey

    Date

    August 1, 2014 at 6:00 AM

    blog_traffic_regression_analysisRaise your hand if you are maniacal about monitoring your blog traffic.

    Is your hand raised? Mine is, too. I check out our traffic every day, sometimes multiple times a day. Most of the time, it's great to be so in-the-weeds -- if I notice a sudden dip, I can quickly react.

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    How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]

    by Lindsay Kolowich

    Date

    July 31, 2014 at 6:00 AM

    spyDid you ever stop to think about how much of your personal information is out there on the web? Even if you've put your Facebook privacy settings up to the highest level, there's a lot that people can find out about you on the web. 

    You probably already know that Google tracks

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    New Data Calls BS on Instagram Photos With #NoFilter

    by Dan Zarrella

    Date

    July 25, 2014 at 6:00 AM

    instagram_filtersSelfies tagged with #NoFilter tend to get more likes than those that are not, so it makes sense that any Instagram user looking for a little boost in internet-fame would slap #NoFilter on their photos.

    But what if the picture just looks a lot better with Valencia or X-Pro II applied to it?

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    How to Boost Email Conversion Rates With A/B Testing [Video]

    by Ginny Soskey

    Date

    July 7, 2014 at 6:00 AM

    ab_split_testI hate to make you suspicious, but there's someone on your team you shouldn't always trust. Don't take this the wrong way -- they're good at their job, but sometimes, they're just wrong. What's worse: They don't even realize that they're wrong. 

    Do you know who I'm talking about?

    Read More

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