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Marketing Data Blog Posts

Stats, facts, and figures about the latest developments in inbound marketing.

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Marketing / September 15, 2016 7 of the Top Marketing Challenges Marketers Face Today [New Data]
7 of the Top Marketing Challenges Marketers Face Today [New Data]

By Lindsay Kolowich

top-business-challenges.jpeg

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.

Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

Curious about what kinds of obstacles other marketers are up against? To learn more about the challenges marketers face today, download the free  2016 State of Inbound report here.

We polled thousands of marketers on the ... Read More

Marketing / July 22, 2016 What's the Deal With Ad Blocking? 11 Stats You Need to Know
What's the Deal With Ad Blocking? 11 Stats You Need to Know

By Mimi An

It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)

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Marketing / June 23, 2016 The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project

By Bethany Cartwright

When it comes down to it, design is all about making choices. Each color, shape, line, font, text, and graphic you use will ultimately influence the message you're trying to get across.

I’ve often been in conversations with people who know they should get better at design, but they don’t feel they have a “natural sense” for creativity.

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Marketing / June 9, 2016 48 Instagram Stats That'll Help You Improve Your Posting Strategy
48 Instagram Stats That'll Help You Improve Your Posting Strategy

By Lindsay Kolowich

With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.

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Marketing / May 25, 2016 How to Design and Validate CRO Experiments [Free Template + Calculator]
How to Design and Validate CRO Experiments [Free Template + Calculator]

By Katherine Boyarsky

Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads.

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Marketing / May 16, 2016 How to Sort in Excel: A Simple Guide to Organizing Data
How to Sort in Excel: A Simple Guide to Organizing Data

By Rachel Sprung

When it comes to Excel, here's a good rule of thumb: If you start to do something manually, it probably means there is an easier way to do it. Whether you are trying to remove duplicates, do simple calculations, or sort your data, you can almost always find a workaround that'll help you get it done with just a click (or two) of a button. 

But if you're not a power user, it's easy to overlook these shortcuts.

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Marketing / May 9, 2016 7 Useful Reporting Hacks to Try in Google Sheets
7 Useful Reporting Hacks to Try in Google Sheets

By Erik Devaney

While it might not be as powerful as the industry standard, Microsoft Excel, Google's online spreadsheet tool, Google Sheets, provides several other advantages. From offering more collaboration capabilities, to having a more attractive price point (re: free), it's no wonder that more and more marketers are turning to Google Sheets for their reporting.

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Marketing / April 26, 2016 How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey

By Debbie Farese

By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. But have you really adapted your marketing plan to match the way today's customers shop and buy?

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Marketing / April 22, 2016 There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic]
There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic]

By Lindsay Kolowich

Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise?

Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders all over the world about the challenges, opportunities, and best practices for aligning brand promise and customer experience.

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Marketing / April 21, 2016 17 Tools & Resources for Conducting Market Research
17 Tools & Resources for Conducting Market Research

By Jami Oetting

We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they'll work year after year. In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs. 

People don't like change. It's a battle to get someone to switch to an unknown brand.

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Marketing / April 13, 2016 How to Create an Infographic Using Poll & Survey Data [Infographic]
How to Create an Infographic Using Poll & Survey Data [Infographic]

By Carly Stec

A well-executed survey has the power to uncover insights that you can use to hone your strategy, shape your product, gauge customer satisfaction, and more. 

While it's temping to share your findings right away, sometimes it's better to pause and reflect. By taking time to find the story in your data, you might find a way to share your findings that is far more valuable than a bunch of jumbled stats and takeaways. 

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Marketing / April 12, 2016 How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

By Kristina Volovich

As marketers, we're always thinking about the most optimal way to target our potential customers. Trouble is, mastering Google AdWords is really tricky. With so many metrics to keep tabs on, figuring out whether or not you're getting it right is often easier said than done.

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Marketing / April 5, 2016 How Online & Offline Marketing Can Work Together [Infographic]
How Online & Offline Marketing Can Work Together [Infographic]

By Lindsay Kolowich

Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies, there's still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics.

So how can offline marketing work hand-in-hand with your online marketing efforts? Is there a way to incorporate both into your larger marketing strategy?

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Marketing / March 25, 2016 Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]
Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]

By Lindsay Kolowich

 

As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates -- which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience.

But what constitutes the "right" social networks, the "right" times to post, and the "right" key influencers? 

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Marketing / March 18, 2016 Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey
Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey

By Mimi An

Every year for the last eight years, we've published a little report we like to call the State of Inbound. In short, this report benchmarks the tactics, challenges, and priorities of marketers and salespeople around the world.

As you would imagine, the landscape has change quite drastically over the course of eight years: new technologies have been introduced, once reliable tactics have lost their appeal, and as a result, company priorities have shifted. 

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Marketing / March 16, 2016 Which Email Clients Are People Using Most? An Analysis of 13 Billion Email Opens [Infographic]
Which Email Clients Are People Using Most? An Analysis of 13 Billion Email Opens [Infographic]

By Lindsay Kolowich

As more and more people use their mobile phones to surf the internet, marketers have had to rethink how and where we create, share, and optimize content on the web -- including email.

In the past year or two, we've seen a number of notable changes in the way people check and read their email.

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Marketing / March 9, 2016 10 Little Ways to Make Your Data Far More Compelling
10 Little Ways to Make Your Data Far More Compelling

By Ari Plaut

It's that time again. You've spent countless hours creating and executing a campaign, and now you're finally ready to present the results to your boss. You've rehearsed your presentation meticulously, and feel great about the whole deck ... except that one slide that shows a report that doesn't quite make sense.

Even though the rest of your data is compelling, you know your boss will somehow find a way to focus on the one chart that isn't. 

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Marketing / March 7, 2016 40 Handy Excel Shortcuts You Can't Live Without
40 Handy Excel Shortcuts You Can't Live Without

By Kristina Volovich

Many marketers use Microsoft Excel every single day, whether it's to create a waterfall report, analyze data, or run a report to present at the next team meeting.

Creating reports like these in Excel is time-consuming enough. How can we spend a little less time navigating, formatting, selecting, and entering formulas for our data? Wouldn't it be great if there were keyboard shortcuts that could help us get our work done faster?

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Marketing / February 24, 2016 How to Create Online Surveys People Will Actually Take [Infographic]
How to Create Online Surveys People Will Actually Take [Infographic]

By Carly Stec

Even a goldfish can pay attention for longer than most people can nowadays. The ever-decreasing human attention span is one of the the biggest challenges marketers are faced with today.

For those looking to conduct market research through surveys, the fight for our audience's attention can seem incredibly discouraging.

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Marketing / February 8, 2016 Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data
Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

By Kipp Bodnar

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research.

The goal is simple: we have analysts and contributors gather data and create thought leadership that ultimately helps people transform their businesses for the better.

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Marketing / February 5, 2016 What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions

By Lindsay Kolowich

It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are.

Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well ... do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.

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Marketing / January 6, 2016 The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]
The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]

By Lindsay Kolowich

Social media is one of the best ways to amplify the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.

So … When’s the best time to post content to social media?

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Marketing / January 5, 2016 15 Customizable Infographic Templates for PowerPoint That Will Save You Time & Resources [Free Download]
15 Customizable Infographic Templates for PowerPoint That Will Save You Time & Resources [Free Download]

By Tyler Littwin

As the old adage goes, a picture is worth a thousand words. And with marketers steadily increasing their visual content budget year over year, it seems that this visual exchange rate now carries even more weight.

In terms of visually displaying information, infographics serve as an ideal way to convey a complex idea in an interesting and manageable format.

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Marketing / December 28, 2015 How Much Time Do Marketers Spend on Routine Tasks? [New Data]
How Much Time Do Marketers Spend on Routine Tasks? [New Data]

By Sam Balter

"Am I spending too much time on this?"

For marketers, this isn't an uncommon question to struggle with. And after questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. 

Read More
Marketing / December 4, 2015 16 Captivating Data Visualization Examples
16 Captivating Data Visualization Examples

By Ross Crooks

Data can be very powerful. If you can actually understand what it's telling you, that is.

It's not easy to get clear takeaways by looking at a slew of numbers and stats. You've got to have the data presented in a logical, easy-to-understand way.

Enter data visualization. The human brain processes visual information better than it processes text -- so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily.

Click here to download our free guide to data visualization for more examples and tips. 

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Marketing / November 10, 2015 Want to Grow Your SaaS Company? Track These 12 Marketing Metrics
Want to Grow Your SaaS Company? Track These 12 Marketing Metrics

By Geoff Roberts

Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company. Not only do they help measure the effectiveness of your marketing campaigns, but they also help diagnose risk and identify opportunities to accelerate growth.

How do I know? I’ve spent the last six years of my professional life tracking a small list of SaaS marketing metrics very closely -- maybe even somewhat obsessively at times. 

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Marketing / October 29, 2015 Most Websites Are Failing Optimization 101. Is Yours? [New Data]
Most Websites Are Failing Optimization 101. Is Yours? [New Data]

By Mimi An

Chances are, your website's performance is high on your list of priorities. It's an asset that works around the clock to draw in visitors, convert them, and help you hit your goals, after all. 

But have you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security?

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Marketing / October 23, 2015 How Long Should It Take You to Write a Blog Post? [New Data]
How Long Should It Take You to Write a Blog Post? [New Data]

By Lindsay Kolowich

It's no secret that if you want to drive traffic to your website, convert that traffic into leads, and establish thought leadership, you should be publishing blog posts on a regular basis. The more often you blog, the more opportunity you have to drive traffic and leads, right?

But ... when it comes to writing a new blog post, how much of a time commitment are we talking? How long should it take to write a typical blog post?

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Marketing / October 21, 2015 12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know
12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know

By Carly Stec

Ever find yourself elbows deep in an Excel worksheet with seemingly no end in sight? You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way to do this."

Truth be told, there probably is ... you just don't know it yet. Excel can be tricky that way. On one hand, it's an exceptionally powerful tool for reporting and analyzing marketing data. On the other hand, without the proper training, it's easy to feel like it's working against you. 

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Marketing / October 15, 2015 Are You Making as Much as Your Marketing Peers? Use This Tool to Find Out
Are You Making as Much as Your Marketing Peers? Use This Tool to Find Out

By Dmitry Shamis

Have you ever wondered how much other marketers out there are making?

What about the marketers working right alongside you? How much are they making? More than you?

While discussing salaries is kind of a taboo subject in the U.S., it's perfectly normal to be curious about how your salary compares to that of other marketers. (Trust me, we think about it too.)

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Marketing / October 13, 2015 3 Must-Read Stats on the State of Inbound Marketing in 2015 [New Research]
3 Must-Read Stats on the State of Inbound Marketing in 2015 [New Research]

By Mimi An

Every year, the marketing industry undergoes some serious changes. New technology emerges, people's behaviors change, and as a result, marketers are often left with an entirely different playing field. 

To make better sense of these changes and trends, we did some research and collected insights from 4,000 marketers and salespeople. HubSpot's new State of Inbound 2015 report is available today, and we have a ton of valuable industry data to share with you.

Read More
Marketing / October 7, 2015 Which Type of Ad Is Most Annoying? [Survey]
Which Type of Ad Is Most Annoying? [Survey]

By Mimi An

It's a truth universally acknowledged that anyone who spends time browsing the web hates autoplaying video ads. Have you ever seen a co-worker bopping along to their Spotify playlist suddenly panic and start frantically tabbing through their browser trying to close the offending ad that snuck its way in? Was that co-worker actually you?

Over the years, ads have started intruding in on our lives.

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Marketing / June 29, 2015 How to Answer 11 Common Marketing Questions Using Analytics
How to Answer 11 Common Marketing Questions Using Analytics

By Rachel Sprung

When it comes time to assess your marketing efforts, it's not uncommon for you to run into a ton of questions.

How are your contacts trending month over month? Was the time you spent creating social media graphics for that campaign worth it? And what about your email marketing efforts? How are those stacking up against your paid initiatives? 

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Marketing / June 19, 2015 How Do People Use Twitter? [Infographic]
How Do People Use Twitter? [Infographic]

By Katherine Boyarsky

With over 270 million active global users, Twitter is a great platform for businesses to communicate with their current audience, gain new prospects, and drive traffic to their websites.

But just because lots of people are on Twitter doesn't mean they all use it the same way. For marketers looking to drive traffic, subscribers, leads, and customers to their websites, knowing more about who uses the platform and how they use it is essential.

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Marketing / June 2, 2015 Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull

By Kelli Simpson

Building buyer personas can be tricky -- you need a delicate balance between quantitative and qualitative data to get something that's accurate and useful. You also have to know which information out of all the data in your CRM, marketing automation, and customer support systems will actually be helpful -- and which could steer your marketing astray. 

How can you be sure that you’re focusing on the right data to build out your buyer personas?

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Marketing / May 29, 2015 8 Interesting Charts on How the Internet Is Changing
8 Interesting Charts on How the Internet Is Changing

By Jami Oetting

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. It's the 20th edition in a series spanning back to 1994 -- the year Yahoo launched and three years before Google.com was registered.

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Marketing / March 6, 2015 Why People Unfollow Your Brand on Social Media [New Data]
Why People Unfollow Your Brand on Social Media [New Data]

By Andrea Lehr

One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? How do they prefer to interact with brands? 

When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. Not only are social networks a popular place for people to hang out on, but also consumers expect brands to have a presence on social media.

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Marketing / March 4, 2015 How Often Should You Post on Social Media? Benchmarks for 9 Different Industries
How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

By Maggie Hibma

How often should you post to your social media accounts?

For many marketers, this question is tough. Here’s why: Social media is a very flexible and fluid part of your marketing strategy. It’s not easy to draw the line between how much you could be posting and how much you should be posting.

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Marketing / February 3, 2015 The Reason Companies Miss Their Revenue Goals, In One Chart
The Reason Companies Miss Their Revenue Goals, In One Chart

By Laurie Aquilante

We all want to crush our goals month in and month out. Right?

But just because we want to crush our goals doesn't mean it always happens. We've all had a time in our career when we didn't achieve our company's goals.

It happens more often than you'd think. In a recent study, we found that only 23% of people were exceeding their revenue goals.

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Marketing / January 30, 2015 10 Excel Tricks Every Marketer Should Know
10 Excel Tricks Every Marketer Should Know

By Justin Pavoni

Excel is a useful tool for a number of marketing tasks.  The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting.  

With that in mind, here are ten tricks to help you get more proficient at Excel.

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Marketing / January 24, 2015 17 Demand Generation Stats Every CMO Needs to See
17 Demand Generation Stats Every CMO Needs to See

By Laurie Aquilante

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data.

But how can you improve your KPIs if you don't understand which ones really matter?

To find out how companies are generating demands for their brands and how successful they've been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe.

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