Inbound Marketing’s Next Industry Disruption: The IT Reseller World

    by Arjun Moorthy

    Date

    October 13, 2014 at 6:00 AM

    178976393This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

    The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. 

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    Why Coupons Work [Infographic]

    by Lindsay Kolowich

    Date

    October 2, 2014 at 12:00 PM

    coupon-couponsMy gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to?

    You might think that I'd go right next door, as Walgreens sometimes has lower prices and it's a more convenient location.

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    How to Use Data to Make Smarter Marketing Decisions

    by Rachel Sprung

    Date

    September 25, 2014 at 8:00 AM

    smarter-decision-chessTake a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics ... the list is never-ending. Where do we find the time, budget, and resources to do it all?

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    The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

    by Joe Chernov

    Date

    September 22, 2014 at 8:00 AM

    content_inboundDuring a 1967 post-fight interview with Muhammad Ali, legendary sports broadcaster Howard Cosell said to the fiery champ, “You’re being extremely truculent.” Without pausing to catch his breath, Ali replied, “Whatever ‘truculent’ means, if that’s good, I’m that.”

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    The Secret to Destroying Your Marketing Career, In One Chart

    by Joe Chernov

    Date

    September 9, 2014 at 8:00 AM

    SOI-chartOf course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it.

    Don’t measure ROI. Seriously, don’t. Only good things happen when you do.

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