55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?

by Ginny Soskey

Date

March 14, 2014 at 8:00 AM

time_on_websiteAccording to data by Tony Haile of Chartbeat, I've only got 15 seconds to capture your attention ... so I guess I better make it quick. His data shows that people aren't reading content on the web the way we think they are, and the whole measurement system might be broken. Instead of tracking article views, we should focus on reading time and page engagement.

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A Glimpse Into the Landscape of Social Sharing [Infographic]

by Patrick Salyer

Date

January 9, 2014 at 4:00 PM

globe-pins-1As we showed in Gigya’s Social Login data from the third quarter of 2013, a number of social media websites have made strong plays to become the identity provider of record for consumers on the web. And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area.

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Could Your Content Go Further? How Paid Distribution Can Help

by Simon Penson

Date

December 17, 2013 at 4:00 PM

paid-content-distribution-1With marketing minds now turning their attention to 2014, these professionals are beginning to look at budget and strategic focus for the coming 12 months. That planning process, however, has never been harder, due largely to a raft of changes in consumer behavior and online platforms from which the majority of digital revenues will be derived.

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How to Create a Pivot Table: A Step-by-Step Tutorial

by Matthew Wainwright

Date

December 6, 2013 at 2:00 PM

pivot-tables-excel-1If you're an avid reader of the HubSpot blog, you’ve probably noticed that it’s looking a little different lately. More than just the typical redesign or fresh coat of paint, the whole structure of the house that is our blog has been changed to accommodate different topical areas.

Of course, more than just the front-end changed

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13 Spooky Stats to Scare Your Boss Into Better Marketing [SlideShare]

by Shannon Johnson

Date

October 31, 2013 at 8:00 AM

13-Spooky-Stats-to-Scare-Your-Boss-Into-Better-Marketing-2A multi-platform digital omnivore with a flamingo hat on -- that is my Halloween costume this year. Aside from the flamingo hat, I look strikingly similar to my everyday self.

Maybe you perused Pinterest for costume inspiration and then actually put effort toward creating one. I, on the other hand, did neither

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