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    Want to Grow Your SaaS Company? Track These 12 Marketing Metrics

    By Geoff Roberts

    Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company. Not only do they help measure the effectiveness of your marketing campaigns, but they also help diagnose risk and identify opportunities to accelerate growth.

    How do I know? I’ve spent the last six years of my professional life tracking a small list of SaaS marketing metrics very closely -- maybe even somewhat obsessively at times. 

    In doing so, I've found that these metrics function much like a scorecard for marketing. By highlighting the ... Read More

    8 of the Top Marketing Challenges Marketers Face (And Their Solutions)

    By Lindsay Kolowich

    Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.

    Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

    Read More
    Most Websites Are Failing Optimization 101. Is Yours? [New Data]

    By Mimi An

    Chances are, your website's performance is high on your list of priorities. It's an asset that works around the clock to draw in visitors, convert them, and help you hit your goals, after all. 

    But have you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security?

    Read More
    How Long Should It Take You to Write a Blog Post? [New Data]

    By Lindsay Kolowich

    It's no secret that if you want to drive traffic to your website, convert that traffic into leads, and establish thought leadership, you should be publishing blog posts on a regular basis. The more often you blog, the more opportunity you have to drive traffic and leads, right?

    But ... when it comes to writing a new blog post, how much of a time commitment are we talking? How long should it take to write a typical blog post?

    Read More
    12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know

    By Carly Stec

    Ever find yourself elbows deep in an Excel worksheet with seemingly no end in sight? You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way to do this."

    Truth be told, there probably is ... you just don't know it yet. Excel can be tricky that way. On one hand, it's an exceptionally powerful tool for reporting and analyzing marketing data. On the other hand, without the proper training, it's easy to feel like it's working against you. 

    Read More
    3 Must-Read Stats on the State of Inbound Marketing in 2015 [New Research]

    By Mimi An

    Every year, the marketing industry undergoes some serious changes. New technology emerges, people's behaviors change, and as a result, marketers are often left with an entirely different playing field. 

    To make better sense of these changes and trends, we did some research and collected insights from 4,000 marketers and salespeople. HubSpot's new State of Inbound 2015 report is available today, and we have a ton of valuable industry data to share with you.

    Read More
    Which Type of Ad Is Most Annoying? [Survey]

    By Mimi An

    It's a truth universally acknowledged that anyone who spends time browsing the web hates autoplaying video ads. Have you ever seen a co-worker bopping along to their Spotify playlist suddenly panic and start frantically tabbing through their browser trying to close the offending ad that snuck its way in? Was that co-worker actually you?

    Over the years, ads have started intruding in on our lives.

    Read More
    How to Answer 11 Common Marketing Questions Using Analytics

    By Rachel Sprung

    When it comes time to assess your marketing efforts, it's not uncommon for you to run into a ton of questions.

    How are your contacts trending month over month? Was the time you spent creating social media graphics for that campaign worth it? And what about your email marketing efforts? How are those stacking up against your paid initiatives? 

    Read More
    How Do People Use Twitter? [Infographic]

    By Katherine Boyarsky

    With over 270 million active global users, Twitter is a great platform for businesses to communicate with their current audience, gain new prospects, and drive traffic to their websites.

    But just because lots of people are on Twitter doesn't mean they all use it the same way. For marketers looking to drive traffic, subscribers, leads, and customers to their websites, knowing more about who uses the platform and how they use it is essential.

    Read More
    Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull

    By Kelli Simpson

    Building buyer personas can be tricky -- you need a delicate balance between quantitative and qualitative data to get something that's accurate and useful. You also have to know which information out of all the data in your CRM, marketing automation, and customer support systems will actually be helpful -- and which could steer your marketing astray. 

    How can you be sure that you’re focusing on the right data to build out your buyer personas?

    Read More
    Why People Unfollow Your Brand on Social Media [New Data]

    By Andrea Lehr

    One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? How do they prefer to interact with brands? 

    When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. Not only are social networks a popular place for people to hang out on, but also consumers expect brands to have a presence on social media.

    Read More
    10 Excel Tricks Every Marketer Should Know

    By Justin Pavoni

    Excel is a useful tool for a number of marketing tasks.  The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting.  

    With that in mind, here are ten tricks to help you get more proficient at Excel.

    Read More
    17 Demand Generation Stats Every CMO Needs to See

    By Laurie Aquilante

    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

    Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data.

    But how can you improve your KPIs if you don't understand which ones really matter?

    To find out how companies are generating demands for their brands and how successful they've been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe.

    Read More
    How to Make a Chart or Graph in Excel [With Video Tutorial]

    By Sara Davidson

    Building charts and graphs is part of most people's jobs -- it's one of the best ways to visualize data in a clear, easily digestible manner. But it's no surprise that some people get a little bit intimidated by the prospect of poking around in Excel. I actually adore Excel, but I work in Marketing Operations, so it's pretty much a requirement.

    That's why I thought I'd share a helpful video tutorial as well as some step-by-step instructions for anyone out there who cringes at the thought of organizing a spreadsheet full of data into a chart that actually, you know, means something.

    Read More
    How to Find Accurate and Compelling Data

    By Ross Crooks

    No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source. Too often, individuals cherry pick data from a variety of ... let’s say “questionable” sources, cobbling together a few statistics that are incomplete -- or worse, completely irrelevant.

    Whether you’re communicating to your boss or your consumer, all data starts with a good data source.

    Read More
    Why Coupons Work [Infographic]

    By Lindsay Kolowich

    My gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to?

    You might think that I'd go right next door, as Walgreens sometimes has lower prices and it's a more convenient location.

    Read More
    What Is Churn? [In Under 100 Words]

    By Sam Kusinitz

    Churn (aka cancellation rate) is the percentage of customers or subscribers who cancel or select not to renew their subscriptions during a given time period.

    So, for instance, if you have 5 customers cancel and you originally signed 200 customers, your churn rate would be 2.5%.

    Read More
    The Art and Science of Viral Videos

    By Shane Jones

    Virality. It’s a topic of mystery and longing. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. What’s the secret?

    Read More
    What Are Psychographics? [FAQs]

    By Maggie Hibma

    You probably know a lot about who buys from you. Their gender, geographic location, marital status -- it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are.

    But there’s another component needed to really understand your buyer.

    Read More

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