The Secret to Destroying Your Marketing Career, In One Chart

    by Joe Chernov


    September 9, 2014 at 8:00 AM

    SOI-chartOf course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it.

    Don’t measure ROI. Seriously, don’t. Only good things happen when you do.

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    New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year

    by Kelsey Libert


    August 25, 2014 at 8:00 AM

    social_media_content_dataIf you're running experiments and optimizing your presence on social media, it's easy to get stuck in the weeds. You run a test, figure out what works, and then do more of what works. And if you do that again and again and again, you can get stuck doing the same-old-same-old optimization techniques, ignoring exciting growth opportunities right under your nose. 

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    Which Channels Drive the Best Landing Page Conversion Rates? [New Data]

    by Jake Cohen


    August 7, 2014 at 6:00 AM

    landing_page_channel_conversion_rateIf you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. After figuring out which channels drive the most results for your company, it's much easier for you to prioritize your team's activities. 

    You should always look in your own analytics

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    How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out

    by Ginny Soskey


    August 1, 2014 at 6:00 AM

    blog_traffic_regression_analysisRaise your hand if you are maniacal about monitoring your blog traffic.

    Is your hand raised? Mine is, too. I check out our traffic every day, sometimes multiple times a day. Most of the time, it's great to be so in-the-weeds -- if I notice a sudden dip, I can quickly react.

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    How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]

    by Lindsay Kolowich


    July 31, 2014 at 6:00 AM

    spyDid you ever stop to think about how much of your personal information is out there on the web? Even if you've put your Facebook privacy settings up to the highest level, there's a lot that people can find out about you on the web. 

    You probably already know that Google tracks

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