By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. But have you really adapted your marketing plan to match the way today's customers shop and buy?
Consider these recent statistics about B2B buyers from a 2015 study by Think With Google:
- 89% of buyers use the internet during the B2B research process.
- 71% ... Read More