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    17 Demand Generation Stats Every CMO Needs to See

    By Laurie Aquilante

    demand-generation

    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

    Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data.

    But how can you improve your KPIs if you don't understand which ones really matter?

    To find out how companies are generating demands for their brands and how successful they've been in these efforts, HubSpot ... Read More

    How to Make a Chart or Graph in Excel [With Video Tutorial]

    By Sara Davidson

    Building charts and graphs is part of most people's jobs -- it's one of the best ways to visualize data in a clear, easily digestible manner. But it's no surprise that some people get a little bit intimidated by the prospect of poking around in Excel. I actually adore Excel, but I work in Marketing Operations, so it's pretty much a requirement.

    That's why I thought I'd share a helpful video tutorial as well as some step-by-step instructions for anyone out there who cringes at the thought of organizing a spreadsheet full of data into a chart that actually, you know, means something.

    Read More
    How to Find Accurate and Compelling Data

    By Ross Crooks

    No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source. Too often, individuals cherry pick data from a variety of ... let’s say “questionable” sources, cobbling together a few statistics that are incomplete -- or worse, completely irrelevant.

    Whether you’re communicating to your boss or your consumer, all data starts with a good data source.

    Read More
    Why Coupons Work [Infographic]

    By Lindsay Kolowich

    My gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to?

    You might think that I'd go right next door, as Walgreens sometimes has lower prices and it's a more convenient location.

    Read More
    What Is Churn? [In Under 100 Words]

    By Sam Kusinitz

    Churn (aka cancellation rate) is the percentage of customers or subscribers who cancel or select not to renew their subscriptions during a given time period.

    So, for instance, if you have 5 customers cancel and you originally signed 200 customers, your churn rate would be 2.5%.

    Read More
    The Art and Science of Viral Videos

    By Shane Jones

    Virality. It’s a topic of mystery and longing. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. What’s the secret?

    Read More
    What Are Psychographics? [FAQs]

    By Maggie Hibma

    You probably know a lot about who buys from you. Their gender, geographic location, marital status -- it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are.

    But there’s another component needed to really understand your buyer.

    Read More
    17 Compelling Stats That Make the Case for Smarter Site Design

    By Rachel Sprung

    As marketers, we're constantly thinking about our company's website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? Do we need a responsive site? Besides quelling your daily concerns, you also need to be aware of the trends in website design. And that's a lot to worry about ...

    Read More
    How to Harness the Power of Data to Elevate Your Content

    By Meghan Lockwood

    If you were going to ask your CEO for more inbound marketing budget this year, which argument would be more convincing: “I ‘feel’ it’s the right thing to do,” or, “48% of marketers are increasing their inbound budgets this year, and it’s the third year in a row the industry is expanding at almost a 50% rate. We need to capitalize on this trend.”

    Read More
    8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram

    By Dan Zarrella

    Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn't much data about what content performs best on these platforms. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to research these networks.

    Read More
    18 Fresh Stats About the Current State of Social Media Marketing

    By Ginny Soskey

    At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay.

    Read More

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