The Evolution of SEO [Infographic]

    by Lindsay Kolowich

    Date

    November 25, 2014 at 12:00 PM

    then-and-now-scrapbook-old-photosGreat marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen. 

    SEO is no exception: According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two.

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    8 Data-Driven Tips for Using Images in Blog Posts

    by Neil Patel

    Date

    October 31, 2014 at 6:00 AM

    pictures-in-blog-postIf you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn't you do it every single time?  

    According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent! If I were to tell

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    Where Keywords Fit Into the Future of SEO

    by Erik Devaney

    Date

    October 7, 2014 at 8:00 AM

    dried-rose-keywords"What's in a keyword? That which we call a rose by any other name would smell as sweet."

    – William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard)

    You might remember analyzing that oft-quoted Romeo & Juliet line in high school English

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    How to Create a Content Strategy That Actually Drives Organic Traffic

    by Neil Patel

    Date

    September 29, 2014 at 6:00 AM

    target-goals-2Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need.

    But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic?

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    The Essential Guide to Creating an SEO-Friendly Customer Journey

    by Neil Patel

    Date

    September 24, 2014 at 6:00 AM

    content-journey-mapThink about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? A pair of sneakers?

    Now, think about where in your buying process the company you bought from made themselves digitally present. If you bought a pair of sneakers, perhaps you found them by searching "best sneakers for marathons" or "sale

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