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    How to Optimize Your Content for Google's Featured Snippet Box

    By Matthew Barby

    Google_Featured_Snippet.jpg

    In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries.

    What's a Featured Snippet? And more importantly, what do you have to do to appear there? Well, that's what I set out to explore. 

    What is a Featured Snippet?

    A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. The snippet displays content from within one of the pages ... Read More

    Why You Won't Recognize SEO in Five Years

    By Meghan Keaney Anderson

    As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. 

    We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. 

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    The Handy Character Count Guide for Blog Posts, Facebook Pages & More

    By Lindsay Kolowich

    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Another common one: What's the ideal character count for X, Y, or Z?

    For example, you probably know the character limit for a tweet is 140. But did you know that a link takes up 24 of those characters, leaving you with 116 characters to play with?

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    17 SEO Myths to Leave Behind in 2016 [Free Ebook]

    By Erik Devaney

    SEO is an evolving science. While some of the core principles will presumably stick around forever, the nuanced aspects of it are subject to continuous change. And as a result, many of the "proven" tactics people have used in the past -- keyword stuffing, link schemes, etc. -- are now stuff of legend.

    Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle.

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    How to Search on Google: 31 Advanced Google Search Tips

    By Dharmesh Shah

    If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.

    On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. 

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    A Simple Guide to SEO for Local Businesses [Infographic]

    By Lindsay Kolowich

    When you find yourself in an unfamiliar area and you're looking for a restaurant, coffee shop, sports store, or some other local business ... how do you go about finding it?

    Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. That's called a local search, and it's for customers in a particular area who use online search engines to find a business in that area.

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    Most Websites Are Failing Optimization 101. Is Yours? [New Data]

    By Mimi An

    Chances are, your website's performance is high on your list of priorities. It's an asset that works around the clock to draw in visitors, convert them, and help you hit your goals, after all. 

    But have you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security?

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    How to Teach Yourself SEO in 30 Days

    By Siobhán McGinty

    Search engine optimization is complicated.

    For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right. 

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    The Beginner's Guide to Technical SEO: 7 Resources You Should Use

    By Nicole Rende

    Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical.

    So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search engines are crawling and accessing your website.

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    Want to Attract Links to Your Website? Try These 8 Data-Driven Tips [Infographic]

    By Lindsay Kolowich

    In the seemingly eternal struggle to keep up with Google's algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people's websites to your own website.

    While link building is critical to your SEO strategy, it's not something you have complete control over.

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    The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog 

    By Matthew Barby

    I've always had a love affair going on with data. Any campaigns that I've worked on in the past have revolved heavily around number crunching and analysis.

    So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement. 

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    How Strong Is Your Site? Learn From 9 Big Brands With High-Performing Websites

    By Christine White

    According to Internet Live Stats, there are over one billion websites in the entire world. And by the time you finish reading this post, there will be even more. With so many websites in existence, what makes the good ones stand out?

    As inbound marketers, we often jump to SEO, social media, or the quality of content published. But there are actually quite a few other things to consider when judging the success of a website.

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    Hit With a Google Penalty? Here's How to Quickly Diagnose & Fix Your Issues

    By Andrea Francis

    Every marketer has a story about getting penalised by Google. Evidence suggests that though many websites have been penalised (not just by the big updates, but also by one of the thousands of tiny little manual Google updates), the average marketer or webmaster hasn’t noticed. According to Kissmetrics, only 5% of penalised websites are submitting a reconsideration request every month to recover their rankings.

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    How to Find and Target High-Value Keywords for Your Business

    By Andrea Francis

    Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. 

    The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. I know. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.

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    The 100 Most Expensive Keywords on Google [Infographic]

    By Lindsay Kolowich

    Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is.

    If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX.

    Read More
    Designing a Website Blueprint: How to Create Your XML Sitemap

    By Lindsay Kolowich

    You wouldn't design a new kitchen without creating a blueprint first, would you? Similarly, you'd never want to design a website without creating a sitemap.

    A sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. It helps search engine web crawlers determine the structure of the site so they can crawl it more intelligently. 

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    Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

    By Jeffrey Vocell

    This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious. Fear mongering abounded. But now that “Mobilegeddon” is actually upon us, some are saying that the reports of doom and destruction have been greatly exaggerated.

    Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves.

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    10 SEO Tools to Analyze Your Website Like Google Does

    By Tom Demers

    There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It's like they wait for you to get all of your ducks in a row and then unleash an update that changes everything.

    Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. 

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    How to Get a Personalized Assessment of Your Website [Free Tool]

    By Éadaoin Murphy

    Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities.

    But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.

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    Want More Traffic to Your Website? Try These 5 Tools & Tips

    By Kieran Flanagan

    There are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails. You can delete unnecessary meetings from your calendar. You can even get a real workout done (seriously). 

    You know what else you can do in eight minutes or less? Get a bunch of great tips on how to better market your website and blog.

    Read More
    Rebranding Your Company? How NOT to Kill Your SEO in the Process

    By Shareef Defrawi

    Considering a rebrand? You’re probably aware that it will be no easy feat. On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with.

    So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk.

    Read More
    A Step-by-Step Guide for On-Page SEO Management [Free SEO Template]

    By Erik Devaney

    So, you've read dozens -- if not hundreds -- of SEO articles on the web. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business' goals.

    But after all of the reading and learning and strategizing, it dawns on you: You haven't actually done anything yet.

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    How to Easily Track Your On-Page SEO Strategy [Free Excel Template]

    By Erik Devaney

    We all know that optimizing your website -- both for searchers and search engines -- can do wonders for your organic traffic and lead generation efforts. The tricky part, of course, is figuring out how to actually optimize your website's pages.

    After all, reading about SEO best practices in blog posts and ebooks will only help you up to a certain point. Inevitably, you'll have to take the plunge: You'll have to develop and implement your SEO strategy, and keep tabs on how your optimized pages are performing.

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    9 SEO Tactics That Just Don’t Work Anymore

    By Nicole Rende

    It's 2015 and SEO hasn't gotten any easier for digital marketers. With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing.

    This volatility requires digital marketers to be agile with their tactics, frequently adapting to the latest guidelines that search engines implement into their algorithms. Throughout this post, I will help you understand which tactics you should not be using, because, let's face it-- they just don't work anymore!

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    The Blogging Tactic No One Is Talking About: Optimizing the Past

    By Pamela Vaughan

    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.

    That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process.

    Read More
    Marketing Grader Live: Watch Experts Critique Real Websites

    By Andrea Francis

    Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. Do your site visitors understand what you do and where you want them to go?

    These are critical pieces of information to know and keep checking in on regularly.

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    10 Tips for Getting Long-Term Traffic to Your Content

    By Sujan Patel

    Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. We'll excitedly watch as we see a burst of new traffic to our site ... then get disappointed as we see the post's popularity peter off. 

    It stinks, right? 

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    Confessions of a Google Spammer

    By Jeff Deutsch

    Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps.

    This blog post will tell you exactly why.

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    A Visual History of Google Algorithm Updates [Infographic]

    By Erik Devaney

    In the early days, Google's search engine wasn't nearly as powerful or accurate as it is today. I'm talking back in the late 90s and early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking highly in search results could be accomplished by essentially using a simple, two-step procedure:

    • Step 1: Stuff your keyword phrase into your website as many times as possible.
    • Step 2: Get as many gosh-darn inbound links as you possibly could.
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    How to Make a Mobile-Friendly Website [Free SEO Guide]

    By Erik Devaney

    The search engine goliath Google hath laid down its wrath once again -- this time targeting the mobile web.

    On April 21st, 2015, Google began rolling out its "mobile-friendly" update, which makes mobile-friendliness a stronger ranking factor for mobile searches. The aftermath of this rollout, dubbed "Mobilegeddon," has resulted in thousands of non-optimized websites plummeting in mobile search results. 

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    SEO for Images: Why We’re Trying to Rank for the Term 'CEO'

    By Jami Oetting

    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

    Image-based search is becoming more and more common. Pinterest and Instagram have conditioned people to use and trust this form of discovery, and oftentimes, I find it produces even more relevant results than text-based search. With images, you can quickly determine the quality, while text search results require you to scan the headline, description, and the URL to make a decision about the page's relevance. 

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    How to Actually Get Found in Search in 2015 [Infographic]

    By Carly Stec

    SEO is constantly evolving, leaving marketers to either keep pace with the updates or run the risk of falling behind.

    While this is stressful in and of itself, these constantly changing tides lead to a ton of questions when it comes time to actually optimize a web page. Do social signals carry any weight? Should I still invest in pay-per-click advertising? How much does mobile really matter?

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    Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

    By Nicole Rende

    search-banner

    Most people believe that if you are ranking well with Google, you must be doing well with Bing and Yahoo, but that is just not the case. Unfortunately, I found that most of the blog posts on this topic were favoring one search engine over another. However, I believe that it is important to optimize for all three-- you could be missing out on some great business opportunities if you are not optimized correctly for each of these search engines.

    Read More

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