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    How to Find and Target High-Value Keywords for Your Business

    By Andrea Francis

    research-keywords.png

    Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. 

    The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. I know. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.

    But -- the BIG but -- it worked. When I skipped the ... Read More

    The 100 Most Expensive Keywords on Google [Infographic]

    By Lindsay Kolowich

    Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is.

    If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX.

    Read More
    Designing a Website Blueprint: How to Create Your XML Sitemap

    By Lindsay Kolowich

    You wouldn't design a new kitchen without creating a blueprint first, would you? Similarly, you'd never want to design a website without creating a sitemap.

    A sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. It helps search engine web crawlers determine the structure of the site so they can crawl it more intelligently. 

    Read More
    Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

    By Jeffrey Vocell

    This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious. Fear mongering abounded. But now that “Mobilegeddon” is actually upon us, some are saying that the reports of doom and destruction have been greatly exaggerated.

    Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves.

    Read More
    10 SEO Tools to Analyze Your Website Like Google Does

    By Tom Demers

    There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It's like they wait for you to get all of your ducks in a row and then unleash an update that changes everything.

    Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. 

    Read More
    How to Get a Personalized Assessment of Your Website [Free Tool]

    By Éadaoin Murphy

    Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities.

    But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.

    Read More
    Want More Traffic to Your Website? Try These 5 Tools & Tips

    By Kieran Flanagan

    There are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails. You can delete unnecessary meetings from your calendar. You can even get a real workout done (seriously). 

    You know what else you can do in eight minutes or less? Get a bunch of great tips on how to better market your website and blog.

    Read More
    Rebranding Your Company? How NOT to Kill Your SEO in the Process

    By Shareef Defrawi

    Considering a rebrand? You’re probably aware that it will be no easy feat. On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with.

    So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk.

    Read More
    A Step-by-Step Guide for On-Page SEO Management [Free SEO Template]

    By Erik Devaney

    So, you've read dozens -- if not hundreds -- of SEO articles on the web. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business' goals.

    But after all of the reading and learning and strategizing, it dawns on you: You haven't actually done anything yet.

    Read More
    How to Easily Track Your On-Page SEO Strategy [Free Excel Template]

    By Erik Devaney

    We all know that optimizing your website -- both for searchers and search engines -- can do wonders for your organic traffic and lead generation efforts. The tricky part, of course, is figuring out how to actually optimize your website's pages.

    After all, reading about SEO best practices in blog posts and ebooks will only help you up to a certain point. Inevitably, you'll have to take the plunge: You'll have to develop and implement your SEO strategy, and keep tabs on how your optimized pages are performing.

    Read More
    9 SEO Tactics That Just Don’t Work Anymore

    By Nicole Rende

    It's 2015 and SEO hasn't gotten any easier for digital marketers. With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing.

    This volatility requires digital marketers to be agile with their tactics, frequently adapting to the latest guidelines that search engines implement into their algorithms. Throughout this post, I will help you understand which tactics you should not be using, because, let's face it-- they just don't work anymore!

    Read More
    The Blogging Tactic No One Is Talking About: Optimizing the Past

    By Pamela Vaughan

    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.

    That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process.

    Read More
    Marketing Grader Live: Watch Experts Critique Real Websites

    By Andrea Francis

    Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. Do your site visitors understand what you do and where you want them to go?

    These are critical pieces of information to know and keep checking in on regularly.

    Read More
    10 Tips for Getting Long-Term Traffic to Your Content

    By Sujan Patel

    Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. We'll excitedly watch as we see a burst of new traffic to our site ... then get disappointed as we see the post's popularity peter off. 

    It stinks, right? 

    Read More
    Confessions of a Google Spammer

    By Jeff Deutsch

    Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps.

    This blog post will tell you exactly why.

    Read More
    A Visual History of Google Algorithm Updates [Infographic]

    By Erik Devaney

    In the early days, Google's search engine wasn't nearly as powerful or accurate as it is today. I'm talking back in the late 90s and early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking highly in search results could be accomplished by essentially using a simple, two-step procedure:

    • Step 1: Stuff your keyword phrase into your website as many times as possible.
    • Step 2: Get as many gosh-darn inbound links as you possibly could.
    Read More
    How to Make a Mobile-Friendly Website [Free SEO Guide]

    By Erik Devaney

    The search engine goliath Google hath laid down its wrath once again -- this time targeting the mobile web.

    On April 21st, 2015, Google began rolling out its "mobile-friendly" update, which makes mobile-friendliness a stronger ranking factor for mobile searches. The aftermath of this rollout, dubbed "Mobilegeddon," has resulted in thousands of non-optimized websites plummeting in mobile search results. 

    Read More
    SEO for Images: Why We’re Trying to Rank for the Term 'CEO'

    By Jami Oetting

    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

    Image-based search is becoming more and more common. Pinterest and Instagram have conditioned people to use and trust this form of discovery, and oftentimes, I find it produces even more relevant results than text-based search. With images, you can quickly determine the quality, while text search results require you to scan the headline, description, and the URL to make a decision about the page's relevance. 

    Read More
    How to Actually Get Found in Search in 2015 [Infographic]

    By Carly Stec

    SEO is constantly evolving, leaving marketers to either keep pace with the updates or run the risk of falling behind.

    While this is stressful in and of itself, these constantly changing tides lead to a ton of questions when it comes time to actually optimize a web page. Do social signals carry any weight? Should I still invest in pay-per-click advertising? How much does mobile really matter?

    Read More
    Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

    By Nicole Rende

    Most people believe that if you are ranking well with Google, you must be doing well with Bing and Yahoo, but that is just not the case. Unfortunately, I found that most of the blog posts on this topic were favoring one search engine over another. However, I believe that it is important to optimize for all three-- you could be missing out on some great business opportunities if you are not optimized correctly for each of these search engines.

    Read More
    How a Good Content Strategy Can Repair Your "SEO Problem"

    By Ronell Smith

    “We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I can’t put my finger on what’s wrong, but something’s clearly amiss. No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”

    It’s impossible to work in marketing without hearing grievances like this one over and over.

    Read More
    Practical Advice From Rand Fishkin on 9 Common Marketing Problems

    By Nichole Elizabeth DeMeré

    Even if you don't know Rand Fishkin by name, you probably have heard about some of the organizations he's co-founded (Moz, Inbound.org) or seen his Whiteboard Friday lectures. Or maybe you've heard of the acronym "TAGFEE," one he and Moz cohorts created to explain their code of conduct: Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional.

    Recently, Rand hosted an Ask Me Anything session on Inbound.org, and it was like a Whiteboard Friday on steroids.

    Read More
    Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

    By Victoria Young

    In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better.

    And, as you’ll see in the tables below, when it comes to ranking in search, publications -- that is, actual news sites -- still do it best. The inbound marketing movement, however, has helped bridge the gap that divides brands and publications.

    Read More
    How to Do Keyword Research for SEO: A Beginner's Guide

    By Rachel Sprung

    While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

    Well, the need to do keyword research has stayed the same. How you actually do it hasn't.

    So I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.

    Read More
    Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO

    By Eric Enge

    Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network's data stream. In turn, Google would display tweets in search results in real time. But that agreement expired, and in the middle of 2011, Google lost access to Twitter's data stream

    Now, nearly four years later, the gang's back together.

    Read More
    4 SEO Tactics to Embrace in 2015

    By Martin Link

    Remember when the meta keyword tag was popular? Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)?

    Welcome to 2015, where the world of search is a completely different game. In fact, in 2015 you need to check site pages to be certain keywords aren’t overused in key elements.

    Read More
    Free Advertising on Google

    By Mike Volpe

    It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google My Business (formerly known as Google Places) instead of paying for pay-per-click (PPC) ads on Google.

    And because Google is always looking to increase the value of its local search results -- as well as its Google Maps application -- the search engine giant has a simple way for you to provide them with that valuable information about your business, which it infuses straight into its search engine results.

    Read More
    SEO for Home Builders: How to Optimize Your New Home Communities

    By Spencer Powell

    Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Most home builders I talk to have either hired an SEO company or are currently working with one because they don't have the knowledge in-house.

    However, there are some very critical elements that, if learned, can be implemented in house and will make a huge difference in your ability to get found by home buyers in your area.

    Read More
    International SEO 101: Which Domain Structure Should You Use?

    By Eli Schwartz

    If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. 

    One of the first and most important decisions most people need to make when expanding their horizons to an international audience is determining which domain structure should be used for additional languages and countries. 

    Read More
    SEO: Defined in a Single GIF

    By Ginny Soskey

    When I first got started in marketing, I didn't know too much about SEO. It's probably pretty simple, I thought to myself -- after all, it's just a three-letter acronym. Plus, I knew that it had to do with search engines like Google -- and since I used Google every single day, I figured it wouldn't be too difficult a concept to master. Right?

    I couldn't have been more wrong. 

    SEO is one of key components of inbound, and if you're not clear about what it means from the get-go, you could be in trouble later on.

    Read More
    Infinite Scrolling: What to Consider Before Implementing It on Your Site

    By Amanda DiSilvestro

    If you've ever used Twitter, Pinterest, or searched for images in Google, you've probably seen infinite scrolling in action. All you have to do is keep scrolling down, and more and more information pops up.

    While the last few years have been all about creating different types of content, we've been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites. One of these trends is infinite scrolling.

    Read More
    How Google Works [Infographic]

    By Ginny Soskey

    Ever wonder how Google manages to serve you just the content you're looking for? You put in a few words, and within a few microseconds, you've got pages and pages of results ready to address your query. It's so fast, so accurate, and so comprehensive, it almost seems like magic.

    Almost. But we all know there's more to delivering great search results than waving a magic wand.

    Read More
    An Overview of the Major Google Algorithm Updates of 2014

    By Lindsay Kolowich

    Inbound marketers are constantly on alert for changes in Google's ever-evolving algorithm ... but that doesn't mean we don't miss one every now and then. The combination of frequent algorithm updates and a busy workload means that sometimes a critical update gets lost in the sauce.

    To make sure you're fully up to date on the latest major changes in SEO, we've compiled a full list of the most important Google algorithm updates from 2014.

    Read More
    How to Syndicate Content Without Getting Dinged in Search

    By Kathleen Celmins

    Blogs are like tattoos: you can’t stop at one. You think you can, but there’s an irresistible pull toward yet another one. So you hire someone whose primary job is to focus on content. Then you start adding blogs. It’s easy to do, really. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another.

    Each of our three company blogs has a different target persona, so we’re writing to different audiences. But we’re a sales strategy company, and all our target personas need to read some of the sales strategy we discuss, so what do we do?

    Read More
    One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s

    By Erik Devaney

    The Holiday Season. It’s a season of giving. A season of eating, drinking, and being merry. And, most importantly of all, it’s a season of buying biomorphic robots, sleeved blankets, and sexually suggestive fitness equipment.

    Don’t worry, all of those references will make sense soon … I think. But the main point here is that each and every holiday season, we’re presented with a fresh array of “must-have” products, from toys and trinkets to consumer electronics.

    Read More
    17 SEO Myths to Leave Behind in 2015 [Free Ebook]

    By Erik Devaney

    SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g. creating high-quality content), the nuanced aspects of it are subject to continuous change. And as a result, many of the "proven" tactics people have used in the past (keyword stuffing, link schemes) are now stuff of legend.

    Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle.

    Read More
    The Evolution of SEO [Infographic]

    By Lindsay Kolowich

    Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen. 

    SEO is no exception: According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two.

    Read More
    Where Keywords Fit Into the Future of SEO

    By Erik Devaney

    "What's in a keyword? That which we call a rose by any other name would smell as sweet."

    – William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard)

    You might remember analyzing that oft-quoted Romeo & Juliet line in high school English

    Read More
    How to Create a Content Strategy That Actually Drives Organic Traffic

    By Neil Patel

    Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need.

    But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic?

    Read More
    The Essential Guide to Creating an SEO-Friendly Customer Journey

    By Neil Patel

    Think about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? A pair of sneakers?

    Now, think about where in your buying process the company you bought from made themselves digitally present. If you bought a pair of sneakers, perhaps you found them by searching "best sneakers for marathons" or "sale

    Read More

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