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Marketing / June 22, 2016 On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website
On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website

By Lindsay Kolowich

on-page-seo-tips

SEO can sometimes feel like it stands for "Something Extremely Obscure."

As marketers, we're responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.

But keeping pace with all of those changes isn't easy. Thankfully, when it comes to achieving SEO success on your website, there's one rule of thumb that remains a tried-and-tested technique: optimizing ... Read More

Marketing / June 20, 2016 The Anatomy of a Search-Friendly URL [Infographic]
The Anatomy of a Search-Friendly URL [Infographic]

By Lindsay Kolowich

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It's an SEO best practice that's withstood Google's many algorithm changes over the years.

While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search.

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Marketing / May 11, 2016 Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO
Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO

By Lindsay Kolowich

There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts.

But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed.

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Marketing / April 26, 2016 How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]

By Christine White

Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. That's the kind of blog that drives results.

Trouble is, finding time to balance quality and quantity is tricky.

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Marketing / March 14, 2016 Is All Press Good Press? How PR Wins & Fails Impact SEO [Flipbook]
Is All Press Good Press? How PR Wins & Fails Impact SEO [Flipbook]

By Carly Stec

In business, getting ahead often hinges on our ability to get noticed. We need people to pay attention to our brand if we want them to listen, complete an action, change a behavior, and so on.

Trouble is, there are two types of attention: good and bad. And the brands below know a thing or two about both. Remember the dress that broke the internet?

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Marketing / February 25, 2016 Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?

By Marcus Andrews

Google has been known to change their logo in fun, surprising ways for their Google Doodles, but major changes to the actual search engine results page (SERP) occur far less often. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news.

What exactly did they change?

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Marketing / February 18, 2016 How Effective Is Your Website? Watch Marketing Experts Critique Real Sites in Real Time
How Effective Is Your Website? Watch Marketing Experts Critique Real Sites in Real Time

By Andrea Francis

Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. Do your site visitors understand what you do and where you want them to go?

Not only are these critical pieces of information to know, but they're also worth checking in on regularly.

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Marketing / February 9, 2016 How to Optimize Your Content for Google's Featured Snippet Box
How to Optimize Your Content for Google's Featured Snippet Box

By Matthew Barby

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries.

What's a Featured Snippet? And more importantly, what do you have to do to appear there? Well, that's what I set out to explore. 

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Marketing / January 22, 2016 Why You Won't Recognize SEO in Five Years
Why You Won't Recognize SEO in Five Years

By Meghan Keaney Anderson

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. 

We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. 

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Marketing / January 20, 2016 The Handy Character Count Guide for Blog Posts, Facebook Pages & More
The Handy Character Count Guide for Blog Posts, Facebook Pages & More

By Lindsay Kolowich

When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Another common one: What's the ideal character count for X, Y, or Z?

For example, you probably know the character limit for a tweet is 140. But did you know that a link takes up 24 of those characters, leaving you with 116 characters to play with?

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Marketing / January 8, 2016 New to Search Advertising? Here's How to Avoid 7 Common Mistakes [SlideShare]
New to Search Advertising? Here's How to Avoid 7 Common Mistakes [SlideShare]

By Marcus Andrews

There are two types of search advertisers: those who have failed and those who are going to.

At HubSpot, we embrace failure -- it’s often an important step towards success. That being said, we don’t ever go out of our way to fall on our face. Instead, when attempting something new, we try as hard as we can to learn from others who had failed before us.

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Marketing / December 31, 2015 17 SEO Myths to Leave Behind in 2016 [Free Ebook]
17 SEO Myths to Leave Behind in 2016 [Free Ebook]

By Erik Devaney

SEO is an evolving science. While some of the core principles will presumably stick around forever, the nuanced aspects of it are subject to continuous change. And as a result, many of the "proven" tactics people have used in the past -- keyword stuffing, link schemes, etc. -- are now stuff of legend.

Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle.

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Marketing / December 2, 2015 Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views

By Ryan Robinson

Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations? In today's marketing landscape, the competition is heating up. 

As a result, marketers are getting more creative, experimenting with new content mediums, and varying their approaches to bringing in targeted new customers.

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Marketing / November 24, 2015 How to Search on Google: 31 Advanced Google Search Tips
How to Search on Google: 31 Advanced Google Search Tips

By Dharmesh Shah

If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.

On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. 

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Marketing / November 17, 2015 Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare
Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare

By Jeffrey Vocell

Does your website have what it takes to survive Black Friday?

Last year, $1.5 billion in sales were generated on Black Friday -- a new record for the post-Thanksgiving shopping holiday, according to ComscoreIn addition to the impressive growth in sales, IBM stated that 51.2% of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices. 

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Marketing / November 2, 2015 A Simple Guide to SEO for Local Businesses [Infographic]
A Simple Guide to SEO for Local Businesses [Infographic]

By Lindsay Kolowich

When you find yourself in an unfamiliar area and you're looking for a restaurant, coffee shop, sports store, or some other local business ... how do you go about finding it?

Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. That's called a local search, and it's for customers in a particular area who use online search engines to find a business in that area.

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Marketing / October 29, 2015 Most Websites Are Failing Optimization 101. Is Yours? [New Data]
Most Websites Are Failing Optimization 101. Is Yours? [New Data]

By Mimi An

Chances are, your website's performance is high on your list of priorities. It's an asset that works around the clock to draw in visitors, convert them, and help you hit your goals, after all. 

But have you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security?

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Marketing / October 26, 2015 Want to Rank Better in Search? Avoid These 10 SEO Mistakes [Infographic]
Want to Rank Better in Search? Avoid These 10 SEO Mistakes [Infographic]

By Lindsay Kolowich

Search ranking is a critical component of any inbound marketing strategy. When it comes to designing and writing content for your website, it's important to have search engine optimization top-of-mind.

After all, the top three results on a search query get 61% of all search clicks -- and 75% of search engine users never scroll past the first page of search results.

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Marketing / October 6, 2015 The Beginner's Guide to Technical SEO: 7 Resources You Should Use
The Beginner's Guide to Technical SEO: 7 Resources You Should Use

By Nicole Rende

Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical.

So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search engines are crawling and accessing your website.

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Marketing / September 17, 2015 Want to Attract Links to Your Website? Try These 8 Data-Driven Tips [Infographic]
Want to Attract Links to Your Website? Try These 8 Data-Driven Tips [Infographic]

By Lindsay Kolowich

In the seemingly eternal struggle to keep up with Google's algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people's websites to your own website.

While link building is critical to your SEO strategy, it's not something you have complete control over.

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Marketing / September 16, 2015 The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog 
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog 

By Matthew Barby

I've always had a love affair going on with data. Any campaigns that I've worked on in the past have revolved heavily around number crunching and analysis.

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement. 

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Marketing / September 11, 2015 A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure

By Jeffrey Vocell

Have you ever noticed that some URLs start with "http://" while others start with "https://"? Perhaps you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online.

But where'd that extra "s" come from, and what does it mean?

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Marketing / September 4, 2015 How Strong Is Your Site? Learn From 9 Big Brands With High-Performing Websites
How Strong Is Your Site? Learn From 9 Big Brands With High-Performing Websites

By Christine White

According to Internet Live Stats, there are over one billion websites in the entire world. And by the time you finish reading this post, there will be even more. With so many websites in existence, what makes the good ones stand out?

As inbound marketers, we often jump to SEO, social media, or the quality of content published. But there are actually quite a few other things to consider when judging the success of a website.

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Marketing / September 1, 2015 Hit With a Google Penalty? Here's How to Quickly Diagnose & Fix Your Issues
Hit With a Google Penalty? Here's How to Quickly Diagnose & Fix Your Issues

By Andrea Francis

Every marketer has a story about getting penalised by Google. Evidence suggests that though many websites have been penalised (not just by the big updates, but also by one of the thousands of tiny little manual Google updates), the average marketer or webmaster hasn’t noticed. According to Kissmetrics, only 5% of penalised websites are submitting a reconsideration request every month to recover their rankings.

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Marketing / August 27, 2015 How to Find and Target High-Value Keywords for Your Business
How to Find and Target High-Value Keywords for Your Business

By Andrea Francis

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. 

The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. I know. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.

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Marketing / August 24, 2015 The 100 Most Expensive Keywords on Google [Infographic]
The 100 Most Expensive Keywords on Google [Infographic]

By Lindsay Kolowich

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is.

If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX.

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Marketing / August 24, 2015 Designing a Website Blueprint: How to Create Your XML Sitemap
Designing a Website Blueprint: How to Create Your XML Sitemap

By Lindsay Kolowich

You wouldn't design a new kitchen without creating a blueprint first, would you? Similarly, you'd never want to design a website without creating a sitemap.

A sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. It helps search engine web crawlers determine the structure of the site so they can crawl it more intelligently. 

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Marketing / August 17, 2015 Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

By Jeffrey Vocell

This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious. Fear mongering abounded. But now that “Mobilegeddon” is actually upon us, some are saying that the reports of doom and destruction have been greatly exaggerated.

Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves.

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Marketing / August 5, 2015 10 SEO Tools to Analyze Your Website Like Google Does
10 SEO Tools to Analyze Your Website Like Google Does

By Tom Demers

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It's like they wait for you to get all of your ducks in a row and then unleash an update that changes everything.

Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. 

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Marketing / July 23, 2015 How to Get a Personalized Assessment of Your Website [Free Tool]
How to Get a Personalized Assessment of Your Website [Free Tool]

By Éadaoin Murphy

Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities.

But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.

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Marketing / July 22, 2015 Want More Traffic to Your Website? Try These 5 Tools & Tips
Want More Traffic to Your Website? Try These 5 Tools & Tips

By Kieran Flanagan

There are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails. You can delete unnecessary meetings from your calendar. You can even get a real workout done (seriously). 

You know what else you can do in eight minutes or less? Get a bunch of great tips on how to better market your website and blog.

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Marketing / July 21, 2015 Rebranding Your Company? How NOT to Kill Your SEO in the Process
Rebranding Your Company? How NOT to Kill Your SEO in the Process

By Shareef Defrawi

Considering a rebrand? You’re probably aware that it will be no easy feat. On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with.

So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk.

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Marketing / July 13, 2015 A Step-by-Step Guide for On-Page SEO Management [Free SEO Template]
A Step-by-Step Guide for On-Page SEO Management [Free SEO Template]

By Erik Devaney

So, you've read dozens -- if not hundreds -- of SEO articles on the web. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business' goals.

But after all of the reading and learning and strategizing, it dawns on you: You haven't actually done anything yet.

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Marketing / July 8, 2015 How to Easily Track Your On-Page SEO Strategy [Free Excel Template]
How to Easily Track Your On-Page SEO Strategy [Free Excel Template]

By Erik Devaney

We all know that optimizing your website -- both for searchers and search engines -- can do wonders for your organic traffic and lead generation efforts. The tricky part, of course, is figuring out how to actually optimize your website's pages.

After all, reading about SEO best practices in blog posts and ebooks will only help you up to a certain point. Inevitably, you'll have to take the plunge: You'll have to develop and implement your SEO strategy, and keep tabs on how your optimized pages are performing.

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Marketing / June 26, 2015 9 SEO Tactics That Just Don’t Work Anymore
9 SEO Tactics That Just Don’t Work Anymore

By Nicole Rende

It's 2015 and SEO hasn't gotten any easier for digital marketers. With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing.

This volatility requires digital marketers to be agile with their tactics, frequently adapting to the latest guidelines that search engines implement into their algorithms. Throughout this post, I will help you understand which tactics you should not be using, because, let's face it-- they just don't work anymore!

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Marketing / June 17, 2015 The Blogging Tactic No One Is Talking About: Optimizing the Past
The Blogging Tactic No One Is Talking About: Optimizing the Past

By Pamela Vaughan

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.

That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process.

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Marketing / June 16, 2015 Which SEO Tactics Should You Try Next? [Flowchart]
Which SEO Tactics Should You Try Next? [Flowchart]

By Lindsay Kolowich

 

Google's made thousands of changes to its algorithm over the years, making it difficult for marketers to keep up with exactly how to optimize their content for search in this day and age. Old tried-and-true SEO tactics suddenly don't work anymore and there are tons of new ranking factors we need to consider.

What's a marketer to do?

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