How Authoritative Is Your Content? 7 Tools to Help You Find Out

    by Lisa Kasanicky


    August 19, 2014 at 2:00 PM

    content_authorityIf there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. “Don’t let what others are doing affect your practice,” they’ll say. Or, “No one is grading you on your performance.” Lovely sentiments.

    But not in the content marketing world.

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    9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

    by Neil Patel


    July 24, 2014 at 7:00 AM

    types_of_searchesThough Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. 

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    13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]

    by Sam Kusinitz


    July 23, 2014 at 2:00 PM

    seo-computerTrying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. No matter how hard you try to figure out exactly what the search giant wants, you can never quite right. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria.

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    The Biggest SEO Shakeups of All Time

    by Erik Devaney


    July 21, 2014 at 8:00 AM

    search_engineI sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. The machine is constantly guarded, and resides in a secret, subterranean bunker beneath Google’s Mountain View headquarters. As millions upon millions of search queries come in, Google employees feverishly shovel more and more coal into the firebox, and the engine roars and cranks out

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    Is Parallax to Blame for Poor SEO?

    by Lindsay Kolowich


    July 21, 2014 at 6:00 AM

    parallax-design-example"What is that, and where can I learn to do it?"

    That's the first thing I thought when I first saw a site with parallax design. They're beautiful to look at, and kind of awesome from a UX (user experience) perspective.

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