What to Do When You Get Dinged by a Google Algorithm Update

    by Samantha Winchell


    September 8, 2014 at 8:00 AM

    frustrated-google-algorithm This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

    When you hear the name "Matt Cutts," the head of Google's webspam team, do you break out in a nervous sweat? For most, this is not the case, but for some, the mere thought of a Google penalty keeps them up at night.  Read More

    Redesigning Your Website? Why You Need to Think About SEO From the Start

    by Erik Devaney


    September 4, 2014 at 8:00 AM

    seo-website-redesignThe following is an excerpt from 10 SEO Mistakes to Avoid During Your Next Website Redesign. To download the full guide, click here.

    The glitz, the glam, the glorious design elements that make your website look like a million bucks.

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    Google Kills Authorship, Photos and All

    by Ginny Soskey


    August 29, 2014 at 9:17 AM

    google_search_autofillFirst it was Authorship photos. Now, it's the whole shebang.

    Yep, that's right -- Google Authorship is over. According to a Google+ post yesterday by Google Webmaster Tools' John Mueller, Google is removing authorship results from search and won't be tracking the rel=author tag data

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    How Authoritative Is Your Content? 7 Tools to Help You Find Out

    by Lisa Kasanicky


    August 19, 2014 at 2:00 PM

    content_authorityIf there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. “Don’t let what others are doing affect your practice,” they’ll say. Or, “No one is grading you on your performance.” Lovely sentiments.

    But not in the content marketing world.

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    9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

    by Neil Patel


    July 24, 2014 at 7:00 AM

    types_of_searchesThough Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. 

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