Why Search Volume Doesn't Matter as Much as You Think

by Rachel Sprung

Date

April 11, 2014 at 8:00 AM

search-volumeSearch volume calculates the numbers of times a keyword is searched for in a particular search engine. Previously, it was the marketer's go-to metric to figure out what keywords would be the best to optimize around.

However, as we (and search engines) have become smarter about how we optimize for

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One Way to Future-Proof Your SEO

by Shawn Segundo

Date

April 2, 2014 at 11:00 AM

crystal-ballWe reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. Search engines continue to evolve and become smarter and more efficient at deterring would be SEO-bandits, and the people keeping up with this knowledge are doing everything they can to stay relevant, and keep up with the changes.

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Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends

by Rachel Sprung

Date

March 26, 2014 at 11:00 AM

penguinsDoesn't it seem like every time you turn around there's a new SEO update? You keep hearing about hummingbirds and pandas and penguins, but what the heck does it mean? (And what do these animals have to do with search engine optimization?)

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How to Monitor and Improve Your Site's Load Time

by Lisa Toner

Date

March 20, 2014 at 2:00 PM

gearsHave you ever done a Google search?

Silly question, of course you have! Picture this scene for a moment -- you type in your search term, Google spits back a gazillion results for you, you sift through the first page or two of results, and if you don't find what you’re looking for, you'll probably try changing up your search terms and go again.

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Answers to 18 SEO Questions You Were Too Afraid to Ask

by Rachel Sprung

Date

March 12, 2014 at 8:00 AM

embarrassed-womanWhen I first started out in marketing, I thought I knew what SEO was all about. I knew it stood for search engine optimization. And I knew that the better your SEO was, the higher you would rank on search engines. I'm an SEO genius now, right?

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