Despite its impressive reach -- over 300 million daily active users and counting -- it took some time for marketers to realize the business potential of Instagram.
Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you to attract new leads and customers.
Why should your business be on Instagram? Check out the infographic below from Buzzoid to learn why Instagram deserves a place in your marketing strategy, along with some tips for how to make the most of your Instagram content. Then, check out our ebookHow to Use Instagram for Businessto master Instagram marketing so you get the most ROI out of the platform that you can.
![The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]](https://www.hubspot.com/hubfs/Untitled%20design%20-%202024-11-15T195221.458.jpg)
![13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]](https://www.hubspot.com/hubfs/creating%20videos%20for%20instagram%20featured.png)
![The Ultimate Guide to Instagram for Business [+ Data From 650+ Marketers]](https://www.hubspot.com/hubfs/instagram-for-business.webp)
![The HubSpot Blog’s 2024 Instagram Marketing Report [Data from 600+ Instagram Marketers]](https://www.hubspot.com/hubfs/instagram-engagement-report.webp)
