Mobile is one area where marketers and brands are increasing their spending.
And the numbers back this up. In January 2014, mobile internet use rose above desktop use. And in 2015, mobile advertising spending is expected to match digital advertising.
It's a mobile-first world, but brands are still struggling to catch up. Agencies are capitalizing on these mobile opportunities and are recreating the way brands interact with consumers and prospects through their personal devices.
We’ve pulled together the fastest-growing mobile marketing agencies based revenue growth from 2012 to 2013 (as gathered in Advertising Age’s Agency Report 2014) in the U.S.
Check out these mobile-savvy firms:
Rockfish
Location: Rogers, Arkansas
Founded: 2006
Rockfish is a digital marketing agency with eight offices across the U.S. It created a mobile app for Walmart to help suppliers track products, and it developed an iPad app for Travel Channel that allowed users to view Anthony Bourdain's favorite sites and restaurants so they could plan their own trip.
Rapp
Location: New York, New York
Founded: 1965
Rapp is a customer experience agency that focuses on using data and technology to drive campaigns. It created a site for Barclaycard where men could upload their photos and find their Premiership player "twin" using facial recognition software. The agency also works with HP, Best Western, and Air France.
HelloWorld
Location: Pleasant Ridge, Michigan
Founded: 1999
Formerly known as ePrize, HelloWorld focuses on creating promotions, loyalty, and CRM campaigns for brands. The agency created a Hunger Games District Look site where people took a quiz to find their unique Capitol of Panem style. The site tied in CoverGirl products people could purchase to create their look. The agency has also worked with Coca-Cola, 3M, and Whole Foods Market.
R/GA
Location: New York, New York
Founded: 1977
R/GA is an international advertising agency that is known for its product innovation and use of technology in marketing. The agency works with Beat by Dre, HBO, and Nike.
Razorfish
Location: New York, New York
Founded: 1995
Razorfish is an international digital agency. It worked with Audi to create a virtual showroom and created My Special K, a lifestyle site for people wanting to improve their eating habits.
GMR Marketing
Location: New Berlin, Wisconsin
Founded: 1979
GMR is an engagement marketing agency that specializes in promotion and events marketing. It boasts a client list that includes the NFL, Xbox, Lowe's, and P&G.
AKQA
Location: San Francisco, California
Founded: 1995
AKQA is a global digital agency that has worked with the World Wildlife Fund, Nike, and Nissan. It recently launched Dyson Link, an app that syncs with the Dyson 360 Eye robot and allows users to start, stop, and program cleaning from their mobile devices.
DigitasLBi
Location: Boston, Massachusetts
Founded: 2006
Digitas LBi is a global agency. It digitized Anne Frank's Amsterdam home to allow anyone to relive her story, and it created the Sprint Cinema app, where movie-goers are sent to the "dream world" of their phone after they leave a movie.
Huge
Location: Brooklyn, New York
Founded: 1999
Huge creates digital products and services and provides integrated marketing services. It recently redesigned NYC.gov and is the agency responsible for building out the HBO GO experience online and through a suite of apps for different platforms and products.
Acquity Group
Location: Chicago, Illinois
Founded: 2001
Acquity Group specializes in customer acquisition campaigns for both B2C and B2B brands. It has worked with HTC, GM, and Adobe.