Technology and data-driven solutions to engage consumers and facilitate client relationships dominate industry think and speak. It’s little wonder that so much agency management attention is focused on how to adapt their team and operations to the technology explosion.
Digital marketing has now been rightfully proclaimed as “mainstream” and will continue to grow. In fact, the Gartner CMO Spend Survey 2015-2016 reports, “one-third of marketers say digital techniques are now fully incorporated into their marketing operation.”
But what ... Read More