7 Tools for Conducting User Research

Download Now: Free Marketing Plan Template
Young Entrepreneur Council (YEC)
Young Entrepreneur Council (YEC)



consumer researchUser insights are crucial to the growth of any product or service, giving a business a better understanding of its customer and allowing it to improve its offering. However, with so many research tools out there, it can be tough to decide which one is best for your business.

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

1. FluidSurveys

FluidSurveys is the best tool on the market. The advantage of using it over companies like SurveyMonkey or a Google form is the ease of analysis after the fact. My background is in sociology and statistics, and FluidSurveys gives me the analytical tools I need to analyze our data in the app without exporting it to a more complex statistical package.

Liam Martin, Staff.com

2. Google Consumer Surveys

We installed a pop-up survey via Google Consumer Surveys on our website that polls for user experience feedback. It asks the website visitor to rate how useful our site is and whether he was able to accomplish his objective. This helps us understand if our site did not fulfill the purpose of the visit.

Phil Laboon, Eyeflow Internet Marketing

3. Qualaroo

Qualaroo is amazing for surveying our users and finding out why they visited, what they are looking for and more. It's awesome for drawing them down the funnel toward conversion. We love it, and our clients do too!

Peter Awad, GoodBlogs

4. Markerly

Markerly collects more insights and demographic data from your target audience than any other service. It's one of our clients' favorite features because we not only ask questions and collect the demographics of the user, but we are also able to retarget users with specific display ads based on answers!

Sarah Ware, Markerly

5. UserVoice

Without UserVoice, not only would we miss loads of valuable insight from our users, but the feedback that did make its way to our inboxes would simply turn into chaos. UserVoice allows us to easily communicate with our users about their ideas and needs. It lets us easily recognize how to make a fantastic product that our users love.

James Simpson, GoldFire Studios

6. Mixpanel

We use Mixpanel to send push notifications to our app users. This platform should be viewed as a tool only. You receive (by far) the most valuable feedback from real face-to-face interviews with customers.

Michael Simpson, DJZ

7. SurveyMonkey

You should be looking for user feedback from day one of any product launch. My favorite tool is SurveyMonkey. It's simple and provides all the functions you need.

Yuriy Boykiv, Gravity Media

Topics: User Experience

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.


Outline your company's marketing strategy in one simple, coherent plan.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform