Popular wisdom says that everyone hates advertisements. It’s why Netflix is so popular, cable subscriptions are steadily declining, and ad blocking has grown from 21 million users in 2009 to 198 million in 2015.  

But that’s too simplistic. People don’t hate advertisements. We wouldn’t countdown the best Super Bowl commercials or recap the best ads of the year come December or celebrate the genius that is ‘80s Don Draper if advertising was a universally loathed aspect of everyday life.

People hate ads that try to sell them something, not those that help them make a purchasing decision. If that seems like semantics, trust us, it's not. To learn more about who is blocking ads and why, check out this infographic from Invesp



Originally published Feb 22, 2016 7:00:00 AM, updated July 28 2017


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