That’s why we built Agency Grader, a free tool that analyzes your agency's business and makes recommendations based on real data from more than 500 digital marketing and advertising agencies.
Here's how it works:
The diagnostic assesses your agency across six major categories: strategy, service delivery, sales, marketing, human resources, and finance.
More than 500 agencies have already taken the diagnostic, so your answers are plotted in line against theirs. (Don’t worry: The data is anonymous.)
The data is broken down by agency size, so you can toggle between different data sets to compare your results with agencies of a similar size.
The suggestions for improvement are based on the best practices of the fastest growing and most successful agencies.
The benchmark was originally built to help HubSpot's agency partners emulate and learn from the success of their more tenured agency peers, but we quickly realized how valuable of a tool it would be for any agency looking for more information on the best practices followed by top performing companies.
To find out your agency's grade, click here. Then, let us know what you think and how we could improve the tool in the comments below!
Originally published Feb 4, 2016 7:00:00 AM, updated February 01 2017