How do you determine the price for your services and track the profitability of your agency?
Some might call it an art, but that might be because many agency leaders are forced to get creative with their approach. They have very little industry data and best practices to tell them how to price their services, what metrics to track, and how to improve their business practices.
In addition, profitability in agencies has become a more difficult thing to achieve. Margins are shrinking, and clients can ask for more for less because of the number of competitors.
To find out more about the mysteries of agency financial management, we created the Agency Pricing & Financials Survey. With the results, we'll create a best practices guide for those curious about how marketing and advertising agencies approach pricing. The survey will take less than 10 minutes to complete, and it's totally anonymous. Plus, you'll get access to the data before it's released to the general public.
Originally published Apr 12, 2016 7:00:00 AM, updated July 28 2017