The 6-12 month campaign cycle is irrelevant when it comes to digital, so marketers are adapting the language and processes of the software field. Words like Agile, iterative, and adaptive have become commonplace in our lexicon.
To execute on content and social media marketing, teams needs to be faster to respond, and workflows need to adapt to include consumer feedback and analytics.
It means teams need new skills and ways of producing creative work.
The below infographic from ProofHQ shows how increases in budgets and changes in creative production are transforming the marketing landscape.
Is your agency ready to go Agile?
Key Stats:
97% of marketing teams capable of successfully handling large volumes of projects have an adaptive process.
60% of those team able to handle large volumes of projects being delivered on time have a project manager involved.
60% said marketing had a primary responsibility in both software management and in project management.
64% of companies handling a high volume of products are automating some part of the review and approval process.
Empathy, FOLO, & Uber Dating: 100 Emerging Cultural Trends to Watch in 2016
Gone But Not Forgotten: 13 Things We Wish Would Make a Comeback
8 Epic Marketing Fails From Big Brands
Dan Greenwald of White Rhino on Marketing BS and the Future of Healthcare Marketing
DRTV: Past, Present, and Future
Generation Youth: The Baby Boomers and Everyone Else
The Rise of the Marketing Technologist: The CMO of the Future
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.
Outline your company's marketing strategy in one simple, coherent plan.