It's hard to stand out. Clients are bombarded with introductions and sales pitches from agencies every day.
Some design firms put up billboards to spark attention. Others jump out of backpacks during a pitch to make an impression. TBWA\Hunt\Lascaris, located in Johannesburg, South Africa, wanted to increase the number of advertising briefs it received for design work. It's known for its "above the line" work, but it wanted to be seen as having more to offer. In South Africa, the normal procedure is to send a USB drive with the agency's portfolio and reel to the client, but TBWA knew it would be difficult to get noticed in a pile of flash drives.
The agency used brown paper bags, which are usually attached to job briefs, and the paper brief to created intricate designs for each client.
The results? Within six weeks, design work for the agency rose 450%. Check out the "We Sent Their Briefs Back" project below.