It can be tough for agency owners to get out of the day-to-day challenges and client fires to spend time thinking about the business they are running and what they want for the future of their company. 

But this is necessary if you want to grow. And that's why HubSpot is hosting a two-day workshop just for agency executives on December 2-3 at HubSpot’s headquarters in Cambridge, Massachusetts. This classroom-style, hands-on workshop gives owners the opportunity to get away from the pressures of the office and make time to discover new ways to generate business and deliver better client services. Specifically, there are four main areas that will be covered during the seminar: 

  • Developing a strong agency positioning strategy to differentiate your firm. 
  • Defining a new business prospect strategy to better target accounts.
  • Making money with inbound marketing by adding additional retainer-based services and growing the size of your current accounts.
  • Understanding the marketing metrics your clients actually care about and how to report ROI. 

We'll cover best practices, detail successful case studies, and have small group discussions for agency executives to share knowledge and guidance. 

In addition, as an attendee you’ll receive an exclusive inbound campaign kit normally only available to current HubSpot Agency Partners. This kit has everything you need to run a campaign for your agency, including white label content ready for you to publish with your own logo and branding. You’ll also take home an agency positioning workbook and a prospecting and new business targeting workbook.

You’ll leave this two-day seminar with a clear vision for your agency positioning, a plan for new business prospecting, and an expanded service offering. 

Click here to learn more about the workshop and to register to attend.


Originally published Oct 9, 2015 7:00:00 AM, updated October 20 2016