For a while there, many agencies didn't give much thought to culture, and you can’t really blame them. More tangible and immediate tasks like winning new business or shoring up the bottom-line were prioritized over establishing abstract notions of “vision” and “value.”
After all, there’s no point in having a culture if there’s no business to be had.
But things have changed. Culture, engagement, and employee retention are some of the top issues facing modern agency leaders, especially as more talented job seekers prioritize culture when contemplating their next career move.
Many agencies have realized this, but creating a culture from scratch is easier said than done. Is it a ping-pong room? Or unlimited vacation time? Is it written down and codified? Or is it a series of unwritten but innately understood rules?
Our latest ebook, Why Your Agency’s Culture Matters — And How to Build One That Lasts, explores some of the key tactics necessary for agencies to build and scale a positive culture. You’ll learn how to build culture from the top down, the best practices to communicate with employees, and how to employ culture as a differentiator in the marketplace.