Jim Tobin is founder and president of Ignite Social Media, one of the world’s leading social media marketing agencies. With Jim at the helm, Ignite Social Media has designed and executed social media marketing programs for many of the world’s largest brands, including Microsoft, Samsung, Chrysler, Nike, Disney, E&J Gallo, and Carlson-Rezidor Hotel Group.
In his new book, “Earn It. Don’t Buy It: The CMO’s Guide to Social Media Marketing in a Post-Facebook World,”Tobin explains how the social media landscape is changing. His first book, “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing,” showed how normal social behaviors are more important to online marketing than the dusty old rules of advertising.
Jim is a frequent national and international speaker at social media marketing conferences, including Dreamforce, BlogWorld, Social Fresh East, Expion’s Social Business Summit and the Internet Summit.
