John Bonini

John Bonini is a content marketing strategist and consultant who helps B2B companies build distinct, effective content brands that stand out in crowded markets. As the founder of Content Brands and Some Good Content, John partners with SaaS companies to develop editorial strategies, launch differentiated content programs, and build communities that drive sustainable growth. He previously served as Head of Marketing at Databox and Growth Director at Litmus, where he led content and growth initiatives in both bootstrapped and venture-backed environments. His work has spanned everything from scaling content operations and executing growth experiments to podcasting and coaching. A graduate of Southern Connecticut State University, John brings over a decade of experience translating expertise into content that actually builds brand equity—not just pageviews. Through a combination of strategic narrative development, content differentiation, and thoughtful distribution, he helps businesses turn publishing into a competitive advantage.