What is the best method for new business success?
This loaded question is one I get all the time.
The fact is there’s no magic bullet with new business. It takes patience, perseverance, and truly wanting to make a real difference for a particular brand. And after 15 years of managing numerous agency reviews, I’d say it comes down to two words: timing and relationships.
I recall speaking to the CMO of a small financial company. I asked her how agencies that are prospecting for her business get her attention? The answer was simple. “If they reach out at the ... Read More