As global chief creative officer for SGK, a leading global brand development, activation and deployment company that drives brand performance, Lor Gold is responsible for the vision and execution of the SGK brand of creativity across the company’s network. He works closely with SGK’s president/chief strategy officer to develop concepts for many of the world’s most important brands including Apple, Unilever, Safeway and Coca-Cola. Gold joined SGK in 2011, with 25 years of experience in brand-building, branded promotions and multi-channel retail experiences that helped define the practice of shopper marketing.
