Most of us running marketing agencies come from any background other than traditional business. Some of you are creative types, others have technical backgrounds, and if you’re like me, I’m 100% marketing. So when it comes to business, we’re all learning how to help our companies run smoothly and make money. If we can’t make money, then there’s no point in doing what we do.
I think this is particularly challenging for inbound marketing agency owners because we don’t have many models to use for comparison. We don’t look like traditional web firms, ... Read More