Vic Kovacs graduated in web analytics and online marketing at the University of Wales, now is the brand journalist at Easy Explain Video, the explainer video production company. She has spent 8 years developing consistent online presence for companies on the web. Specialized on creating synergy between various digital platforms (such as social media, search engines, blogs and forums) with keeping branding and high-level customer service principles in mind. Believes, that combining creativity with data is the winning formula in modern marketing.