It's the busiest shopping day of the year.
And as ecommerce has grown, more consumers are inclined to sleep in and skip the lines on Friday morning in favor of shopping from their laptop or mobile device. Even more appealing is the opportunity to shop during Thanksgiving day, giving people an opportunity to ignore their Uncle Fred's crass remarks and instead focus on purchasing that perfect pair of shoes -- at a discount, of course.
Here are a few key stats to keep in mind as you prepare your clients to bring in the online sales on Black Friday:
- In 2013, mobile sales accounted for 21.6% of online sales.
- Shoppers referred by Pinterest spent 77% more than those referred by Facebook.
- Thanksgiving and Black Friday sales in 2013 rose by 18.5% from 2012.
Graphic via Nextopia.