Everyone from Dr. Dre to Donatella Versace to George W. Bush have subjected themselves to being doused in freezing cold water.
What started as a prank saved for country club golfers transformed into a worldwide phenomenon that raised $100.9 million for The ALS Association in 30 days. During 2013, The ALS Association raised $2.8 million during the same period.
And this is only the beginning. Celebrities have used the challenge to bring awareness to their own causes, such as Matt Damon, co-founder of Water.org, who filled his bucket with toilet water to start a discussion on the lack of clean water resources for 780 million people. The idea has also been translated for other causes and cultures. The Rice Bucket Challenge encourages people to give bowls of rice to those in Nepal who were displaced after massive floods and mudslides
The summer might be coming to a close, but I doubt the Ice Bucket Challenge — or the concept behind the idea — will fade away with a new season. It's simple, gives people a chance to involve and even shame their friends online, and it is a visual project — perfect for social media platforms and subsequent sharing.
Beutler Ink created an infographic to chart the impact of the Ice Bucket Challenge in donations, search, and celebrity involvement.