Now, this isn't to say all banner ads are bad. In fact, there have been some pretty creative uses of the display format. But overall, people are tired of being bombarded with ads that don't apply to them or are ill-timed. People lost trust. So, they stopped clicking.
Prestige Marketing created the below infographic to figure out who is looking at and actually clicking on banner ads. The information should make any brand commit to native advertising -- if they haven't already.
Originally published Feb 2, 2015 9:00:00 AM, updated February 02 2015