Website visitors are banner blind.
And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker.
It's tough for any brand to compete with plug-ins that can replace banner ads with pictures of puppies and kittens.
Now, this isn't to say all banner ads are bad. In fact, there have been some pretty creative uses of the display format. But overall, people are tired of being bombarded with ads that don't apply to them or are ill-timed. People lost trust. So, they stopped clicking.
Prestige Marketing created the below infographic to figure out who is looking at and actually clicking on banner ads. The information should make any brand commit to native advertising -- if they haven't already.
