But there are days when you think of this as a necessary evil. Yet again, you're considering if you could actually fire that one client.
Most of these frustrating interactions -- the ones that can leave you feeling angry or simply defeated -- are during the review-and-approval process. Your client wants one thing. You, sadly, do not have super powers. Creating a high-resolution version of that scanned photo is just not something you can do.
So let's have a little fun -- at the expense of your clients -- and relive what it's like (with some exaggerations of course) to get a project approved by your *favorite* clients.
Once upon a time ...
A contract is signed. It's the start of new and exciting relationship with a client the agency had been pursuing for two years.
The agency conducts interviews, spends hours pouring over research, and eventually writes an insightful -- one might even call it brilliant -- creative brief that outlines the goals, timeline, and strategy.
The agency sends the creative brief outlining their ideas for a logo redesign that will unleash the brand's innovative personality.
"Now this is a great creative brief -- the best one we've seen. You really captured what we are looking for in this redesign. We're so thrilled we are working with this agency. We CAN'T wait to see what they come up with."