The pitch process can be a painful experience — for both agencies and clients.

Hundreds of hours are poured into responding to confusing RFPs. Spec creative and presentations are prepared. And oftentimes, procurement is simply judging the long list of agencies based on cost.

It's a confusing and frustrating process, but it is still an important way of landing new clients. Agencies understand that giving away IP and undercutting their prices is no way to create a trusting and sustainable relationship, but there are very few that are refusing to play the game to win that coveted client.

FindGood surveyed 1,000 client-side and agency marketers to discover what each side thought about the pitch process.

Originally published Sep 8, 2014 8:40:00 AM, updated July 28 2017


Business Pitches