Advertising Innovation: Deutsch LA has launched the Inventionist division, hoping to spur brands to begin investing in product development. Deutsch will provide a brand with four technologists, who come up with concepts for future prototypes.
Ap Ads for Developers: Facebook launches an advertising product specifically to increase application installs. Developers will place an ad through Facebook and will only be charged per install.
Creatives: Do You Really need Your Own Agency?: Co-founder of Pereira & O’Dell, P.J. Pereira has started two agencies and sold one, yet he gives advice on why starting your own agency may not be the best path. It’s lonely at the top and there’s little recognition or praise for the people at the top. Being an entrepreneur means also having to ignore your creative side and focus more on management — less producing actual work and more hand-holding for creatives. Pereira writes, “It's time for us to make legends out of some great writers, art directors and creative directors that never got their names on the doors, simply because they had no patience for that kind of thing.” [Advertising Age]
Responsive Comping: Obtaining Signoff with Mockups: How many times have you delivered website comps and wireframes for a client review and spent hours explaining how the site would function? What hover states would look like or how visitors would use the site. For many clients it can be difficult to visualize the final product that they are signing off on. Matt Griffin of Bearded explains how to get away from Photoshop and use in-browser design. [A List Apart]
Dark Social: We Have the Whole History of the Web Wrong: Sharing links and information on the web was not a result of the creation of Twitter and Facebook. Email, instant messages, chat rooms and a host of other services made the web social long before the invention of what we now call the social web. The author revisits the history of social sharing and explains how there is still a vast number of visitors to your site that come through something called “dark social.” Many media sites are reporting that 69 percent of social referrals are through the dark social web, while only 6 percent of referrals come from Twitter and Facebook accounts for 20 percent. The author argues that we need to change our thinking of the history of the social web. The ability to share links in exchange for vast amounts of personal information may not be a fair trade for some. [The Atlantic]
Nike Argentina installs seismographers to show the earthquake-like effects of fans.