Cocktail Hour: October 5, 2012

Each week, The Agency Post curates the top marketing-related news of the week, musings on the advertising industry and the creative work worth your attention. Here’s the scoop.

HEADLINES

Subscription Service Comes to the Theaters: MoviePass launched its movie-goer subscription pass in beta. Subscribers receive one ticket per day and pay a monthly fee of between $24.99 and $39.99 for select theater chains. Will MoviePass spur attendance in theaters, or will the service simply further highlight the outrageous price at the box office?

Lightbox: Google launched Lightbox, a display ad that expands to more than half of the browser size when a user hovers over the ad for more than two seconds.

MUSINGS

It's Not About You: The Truth About Social Media Marketing: Brands and agencies are coming to terms with the new era of marketing — a pull versus push media — where consumers choose which marketing messages they want to see and how they want to see them. Don’t look for the people who will shout the loudest; find the community that cares about what you do and give them an opportunity to tell their story. Tim O’Reilly argues that the power of social media isn’t in self-promotion. The real power lies in how you promote and bring to the forefront the issues and cares of your community. [Tim O’Reilly/LinkedIn]

7 Social Psychology Studies to Help You Convert Prospects into Paying Customers: The psychology and behavior behind persuasion and decision-making behavior in consumers has been studied numerous times. The author outlines seven studies on the role of the devil’s advocate, urgency, admitting failures, labeling consumers and others in this piece. How does your marketing stand up to the lessons from how the human mind works? [Copyblogger]

The Web and Beyond 2012: Live Report: This year’s conference focused on the theme of momentum, and the authors provide a report of the conference talks and themes surrounding the field of user experience and design. The piece focuses on where serendipity happens, why process is important in the UX field and why focusing on usability can lead to boring user interaction. [Johnny Holland]

CREATIVE

Starbucks goes off the grid by erecting a prefab, modular store in Denver. The 500-square-foot structure is LEED-certified and spacious enough for three to five employees and equipment.

On Tuesday, Oreo and its supporting agencies selected a user-submitted idea for the last installment of the Daily Twist campaign, which ran for the previous 99 days. The creative team executed the winning concept live in Times Square.

ASOS and Puma produce short film of graffiti artists in Sao Paulo, Brazil.

http://vimeo.com/49173058

STATS

53% of UK smart phone owners could not recall brands, products or services from mobile advertising. [Azullo]

73% of digital marketers believe brands are becoming more like publishers. [Content Marketing Survey Report / Econsultancy]

40% of respondents work with a general market agency for multicultural advertising campaigns. [ANA Survey / Advertising Age]