Cocktail Hour: September 14, 2012

Each week, The Agency Post curates the top marketing-related news of the week, musings on the advertising industry and the creative work worth your attention. Here’s the scoop.

HEADLINES

Zuckerberg Admits Mistakes: At TechCrunch Disrupt on Tuesday, Mark Zuckerberg took the stage to discuss disappointment in the IPO, but added that the company will transition to a mobile advertising company as it has done away with its investments in HTML5 for a fully native mobile application. Facebook stock increased 7.7 percent on Wednesday.

100 Million Users and a Redesigned Mobile Web Experience: After the announcement that Instagram now boasts 100 million users and more than 5 billion photos have been shared, the company updated its mobile photo pages. Users can now like and comment within the browser, and an option to view the photo in Instagram has been added.

Anonymous and Accuracy: On Monday, millions of individuals with websites hosted through GoDaddy experienced a service outage of about six hours. While a member of the hacker group Anonymous initially claimed credit for the downtime, GoDaddy’s CEO Scott Wagner issued a statement that internal events caused the outage and offered a one-month credit to customers.

MUSINGS

The Story of the Facebook Monster and the Wrong Weapons: Traditional advertising created demand, and when people demanded to know where to buy a product or service, they turned to the Yellow Pages. Google replaced the Yellow Pages, but has Facebook really created the demand part of the equation? [The Ad Contrarian]

4 Rules for Creating Interactive Content for a Multi-Platform, Multi-Device World: Through social and custom Web experience, brands have more and more control over the information consumers see. But as users access this information through a variety of devices and platforms, it has become increasingly important for brands to not only make the information accessible, but also personalized. [Fast Company Co.CREATE]

Remembering 9/11: Why the Web Should Help Us Remember Better: On Monday, we observed the 11th anniversary of 9/11. In the age of Twitter, Facebook, Instagram and even Pinterest, the author states that, “How we remember is just as important as what we remember.” How are you using these new tools to create experiences that mean more than status updates? [The Washington Post]

The iPhone 5 May Have Just Made Mobile Coupons Real: While many people were disappointed that the iPhone 5 will not have Near Field Communication (NFC), the addition of the Passbook app will impact the mobile couponing industry. Consumers that have a Passbook-coded coupon will be sent a push notification if they walk by a pre-determined set of locations. Retail and businesses looking to drive foot traffic will be able to capitalize on this location-based marketing tool to drive sales and specials. Just in time for the holiday season. [AdWeek]

CREATIVE

Let’s Drink to You

Understanding that you most likely won’t find a workaholic in a bar, Ultimat Vodka sent window washers up the heights of skyscrapers in New York City to remind them to get out of the office.

http://youtu.be/msHFJhMqaKI

Monsters

How do children see a person that’s been drinking?

http://youtu.be/XwdUXS94yNk

Jess Time

Google Chrome shows a college freshman and her dad staying in touch through the Web.

http://youtu.be/w1sT7QV8nfU

Graphic Novel

Peugeot creates a graphic novel featuring its HYbrid4 in this scrolling website.

Why Design?

Herman Miller launched a film series to interview top designers to ask, “Why?”

STATS

46% of adult Internet users post original photos and videos online. [Photos and Videos as Social Currency Online / Pew Internet ]

80% of the top 15 Pinterest categories are connected to commerce. [The Astounding Power of Pinterest / Fast Company ]

89% of apps downloaded in 2012 will be free. [Gartner ]