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August 28, 2013 // 1:00 AM

commonground

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commongroundFounded in 2004, Chicago-based commonground is an award winning, cross consumer marketing agency that transcends traditional brick-and-mortar agencies. We deliberately stretch the intellectual and creative capacity of our internal talent and our clients in the spirit of collectively finding a foundation for mutual understanding or common ground between brands, products and consumers. commonground takes a non-traditional, media-neutral approach to communicating with the new marketplace — a diverse and dynamic landscape comprised of the traditionally identified general market and rapidly evolving multicultural and multiracial consumer populations who redefine themselves often.

CG is at the forefront of connecting brands with this new marketplace. We are uniquely equipped via our broad cross-cultural expertise and deep segment specific experiences to best address and solve these challenges. Understanding brand’s desire for agency partners that not only understand the “new marketplace” but take an innovative approach to connecting with consumers, commonground’s “cross-consumer-marketing” approach provides a means for the agency to be cross-cultural and multi-channel while not being restricted to or driven by pre-determined media tactics. This flexibility provides our clients with an approach that is nimble, efficient and effective in reaching their target consumers. We help clients reach different customer segments and support multiple touch points in a way that is strategically integrated and creatively consistent. We are dedicated to developing new market strategies to address perception of value, brand loyalty, and shopping behavior while helping our clients navigate this complex territory through our various proprietary tools, insights and interpretive talents. The agency’s portfolio includes such clients as The Illinois Lottery, The Coca-Cola Company, Miller Coors, Bacardi USA, American Family Insurance, Nike, Brand Jordan, Wrigley and Baxter.

2013 Agency 100 Rank: 51

3-year Growth: 165%

Year Founded: 2003

Website: www.discovercg.com

Twitter: @discovercg

Location: Chicago, IL


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