Danny Rides Again in This 'Shining'-Inspired Spot for IKEA

Jami Oetting
Jami Oetting



There's no Room 237 situated between the dining room displays and the homeware section, but a Danny look-alike wearing blue overalls and a red T-shirt and his Big Wheel lead us through an eerie IKEA in this spot from BBH Asia Pacific. The store's layout provides a great forum for recreating Stanley Kubrick's famous film, from the winding path of the store to the staccato rhythm of the wheels hitting carpet and then flooring. A stuffed bear even makes an appearance (0:20), propped on top of what looks to be a Malm bed frame.


Topics: Creativity

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your company's marketing strategy in one simple, coherent plan.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform