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Danny Rides Again in This 'Shining'-Inspired Spot for IKEA

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Jami Oetting
Jami Oetting

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There's no Room 237 situated between the dining room displays and the homeware section, but a Danny look-alike wearing blue overalls and a red T-shirt and his Big Wheel lead us through an eerie IKEA in this spot from BBH Asia Pacific. The store's layout provides a great forum for recreating Stanley Kubrick's famous film, from the winding path of the store to the staccato rhythm of the wheels hitting carpet and then flooring. A stuffed bear even makes an appearance (0:20), propped on top of what looks to be a Malm bed frame.

http://youtu.be/cqsonfSQk2I
Topics: Creativity

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