• Home
  • Agency
  • Danny Rides Again in This 'Shining'-Inspired Spot for IKEA

Danny Rides Again in This 'Shining'-Inspired Spot for IKEA

Download Now: Free Marketing Plan Template
Jami Oetting
Jami Oetting

Updated:

Published:

There's no Room 237 situated between the dining room displays and the homeware section, but a Danny look-alike wearing blue overalls and a red T-shirt and his Big Wheel lead us through an eerie IKEA in this spot from BBH Asia Pacific. The store's layout provides a great forum for recreating Stanley Kubrick's famous film, from the winding path of the store to the staccato rhythm of the wheels hitting carpet and then flooring. A stuffed bear even makes an appearance (0:20), propped on top of what looks to be a Malm bed frame.

http://youtu.be/cqsonfSQk2I
Topics: Creativity

Related Articles

  • 10 Cause-Related Marketing Campaign Examples That Inspire Us

    10 Cause-Related Marketing Campaign Examples That Inspire Us

    Jul 01, 2020

  • 5 Creativity Challenges to Spark Your Next Idea [Infographic]

    5 Creativity Challenges to Spark Your Next Idea [Infographic]

    Jun 13, 2016

  • 6 Inspiring TED Talks on Increasing Your Creativity

    6 Inspiring TED Talks on Increasing Your Creativity

    May 13, 2016

  • 13 Questions to Help You Write a Compelling Creative Brief in 2020

    13 Questions to Help You Write a Compelling Creative Brief in 2020

    Apr 20, 2016

  • Why Your First Idea Might Be Your Worst Idea

    Why Your First Idea Might Be Your Worst Idea

    Mar 24, 2016

  • How to Kill Creativity in Your Agency

    How to Kill Creativity in Your Agency

    Mar 21, 2016

  • The Daily Routines of Creative Professionals [Infographic]

    The Daily Routines of Creative Professionals [Infographic]

    Feb 10, 2016

  • The Power of Precision Guessing — Or Why There’s No Algorithm for Great Advertising

    The Power of Precision Guessing — Or Why There’s No Algorithm for Great Advertising

    Nov 12, 2015

  • Can a Company Policy Improve Creative Output? Here's How 4 Companies Are Experimenting

    Can a Company Policy Improve Creative Output? Here's How 4 Companies Are Experimenting

    Jul 22, 2015

  • Sketch It Out: Why Doodling Is the Key to Staying Inspired [Infographic]

    Sketch It Out: Why Doodling Is the Key to Staying Inspired [Infographic]

    Jul 13, 2015

    Outline your company's marketing strategy in one simple, coherent plan.

      Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

      START FREE OR GET A DEMO