It’s been said to never take advice about money from someone that's never had any. Equally, you should never take SEO advice from someone that hasn't implemented and proven the practices themselves in a competitive niche.
A common SEO tip from well-meaning authorities is that you should “load all your keywords into meta keyword tag fields.” Is this good advice? Just how important are on-page factors for search optimization?
One of the most perpetuated misconceptions in the search marketing field is that SEO is game of trickery, secrets and even spammy activity. While there is a lot of insider information and terminology, all of it is accessible online in blogs, books and videos. There are many legitimate search marketing professionals that get results with tactics that are above board and that comply with Google’s SEO guidelines.
When establishing your meta tags for a page, remember that:
- The title tag for the page is the most important meta tag and each title tag on a website should be unique.
- Meta keyword tags have no value.
- Meta description tags should be viewed as ad copy. These descriptions show up in the Google results, and they should describe and entice searchers to click through to the page.
To learn more about SEO and how to dispel search marketing myths, stay up to date with a few reputable blogs like the ones listed below.