Naming your company used to be easier. You could slap the founders' initials or last names on a piece of letterhead, add an ampersand, and secure a listing in the Yellow Pages.
Now, small startups even have a global presence, so they need a memorable brand name. They add an -ly, drop vowels, or double up on consonants. It makes it easier to secure a URL, albeit more difficult to pronounce.
If you are looking for inspiration in naming your own company or your client's new brand, then check out 7Brands' infographic detailing the stories behind the names of some of the most iconic brands.