Naming your company used to be easier. You could slap the founders' initials or last names on a piece of letterhead, add an ampersand, and secure a listing in the Yellow Pages.
Now, small startups even have a global presence, so they need a memorable brand name. They add an -ly, drop vowels, or double up on consonants. It makes it easier to secure a URL, albeit more difficult to pronounce.
If you are looking for inspiration in naming your own company or your client's new brand, then check out 7Brands ' infographic detailing the stories behind the names of some of the most iconic brands.
